Ben & Jerry's Global Free Cone Day!

Scoop-Shop Only Flavor & Social Mission Campaigns Highlight Annual Event on April 29th

BURLINGTON, Vt.--(BUSINESS WIRE)--As Ben & Jerry's celebrates its 30th anniversary across the globe, the socially-minded ice cream maker, with the fun and funky flavors, asks what better way to share the love? They're giving it away.

No, this is not one of those internet pranks that makes you send ten emails to your friends for a free pair jeans. This is as plain and simple as vanilla. "Jerry and Ben started their first Free Cone Day as a thank you to their customers," said Debra Heintz, Retail Operations Director. "It's cool," added Heintz with full pun intended, "we get to continue the peace, love and FREE ice cream tradition every year across the world." Free Cone Day is Tuesday, April 29th, 2008.

Certainly you can try one of your old favorites such as the legend-dairy classic Cherry Garcia, Phish Food or Chocolate Fudge Brownie. However, if you're looking for a little something new to tickle your ice cream funny-bone the company is introducing a few brand new flavors to bring joy to your belly and soul.

  • Coconut Seven Layer Bar – What can we say, except we know you'll go coconuts for our latest and greatest flavor, based on the popular dessert: coconut ice cream with coconut & fudge flakes, walnuts & swirls of graham cracker & butterscotch. This is a treat solely for our Scoop Shop fans, as it is the only place in the world that you can get this flavor!
  • Imagine Whirled Peace™ – Continuing in a long lineage of rock and roll flavors, we're honored to introduce Imagine Whirled Peace. John Lennon imagined a world without war, and asked us all to "Give Peace a Chance." We're proud to partner with Peace One Day to act globally and take one step closer to making our planet one of peace and love. Imagine Whirled Peace is a tongue-pleasing concoction of caramel and sweet cream ice creams mixed with fudge peace signs and toffee cookies.
  • ONE Cheesecake Brownie™ - This top-testing new flavor is a decadent cheesecake ice cream with cheesecake brownie chunks. The amazing thing is the taste is only the half of it! We're partnering with ONE.org to "make poverty history." To find out all the campaign info, visit ONE.org/benjerry.
  • Cake Batter – This flavor combination takes the cake! Yellow cake batter ice cream with a chocolate frosting swirl. The perfect flavor to help blow out Ben & Jerry's 30 candles!



Not only is Free Cone Day a chance to get a free scoop of ice cream, it is also considered to be quite a bash. "Every year Free Cone Day is our biggest and best party," boasted Heintz. "There's always great fun and surprises at your neighborhood Scoop Shop with local celebrities as guest scoopers, worthwhile social mission partners, music and other entertainment happening throughout the day, so make sure you make it down to enjoy all of the Free Cone Day fun."

In 2007 Ben & Jerry's Scoop Shops gave away more than 1 million free cones worldwide! For you to consume that many scoops, you'd have to eat more than 416 ice cream cones each hour for every day of your life if you lived to be 100! You'd also be practically guaranteed to get an ice cream headache…

Log on to www.benjerry.com to determine the closest participating Scoop Shop near you. Now that you've got the scoop you know where you can get the scoop! See you April 29th!

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2007 totaled approximately $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

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