Church's Chicken Names Fletcher Martin Agency of Record for Eastern U.S. Media and Print

Church's Chicken Names Fletcher Martin Agency of Record for Eastern U.S. Media and Print

Church's Chicken Names Fletcher Martin Agency of Record for Eastern U.S. Media and Print

April 30, 2008 // // ATLANTA, GA – Church's Chicken (TM) taps Atlanta-based Fletcher Martin as the agency of record for print and media throughout the Eastern United States. The scope of work includes co-op management, media planning and buying, and a direct mail program through FM's highly specialized Traffic Generators division.

Mark Williams, Church's national field marketing director explained the selection, "Fletcher Martin emerged as the unanimous selection of the group based upon: a clear understanding of our extensive account service needs and expectations, a solid staffing plan (transitional and ongoing), strong broadcast media planning/buying capabilities and an ability to deliver a high level of print expertise."

FM has already begun immersing themselves in the Church's brand with Andy Fletcher joining the agency's account leaders in attending the Church's Chicken 2008 Global Convention, where Church's outlined their strategic direction for 2008 and beyond. The convention brought the agency face-to-face with Church's executive team, key franchisees, and restaurant management personnel to experience an engaging and rich agenda, including the unveiling of the next evolution of Church's marketing campaign. As part of the new initiative, attendees were enlisted to deliver the brand's promise to their multicultural and diverse consumer base.

"We are excited by the many challenges the chicken category faces within the QSR market," said Andy Fletcher. "The Church's brand is dedicated to creatively connecting with multi-cultural market segments and we look forward to working with their branding company, Cartel in San Antonio."

About Fletcher Martin

Fletcher Martin is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world's leading marketing communications firms. Founded in 1979, Fletcher Martin helps clients disrupt their category or industry by providing insights and context to drive and change business. This disruptive change is led by the agency's unique specialty consulting capability. Compensation is performance-based, and plans are executed through advertising, interactive, direct marketing and public relations services. For more information, visit



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

LaRosa Grill
La Rosa started as a single restaurant in 1994 that has grown today, into a food chain for the most discriminating of taste, authenticity & value.
One Cannabis
Get A Piece Of The Booming Cannabis Market Without Headaches.
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Profitable. Unique. Different. Wienerschnitzel wants you to join our franchise family. Why? As a prominent franchise of over 50 years we OWN the...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.