The White Castle Slyder(R) - What You Crave for 87 Years!

White Castle Salutes Customers with 87 Minutes of 27-Cent Burgers - May 27, 2-3:27 pm!

COLUMBUS, Ohio, April 30 // PRNewswire // -- Even though Seymour, Wisconsin was deemed the "original" home of the hamburger in a 1992 contest sponsored by White Castle, Columbus, Ohio's White Castle System, Inc. has reserved the honor of being the official sponsor of National Hamburger Month each year during the entire month of May. No other fast-food hamburger chain can ever own this designation, recognized annually in Chase's Calendar of Events. For National Hamburger Month this year, White Castle is celebrating their 87th anniversary and turning back the clocks for 87 minutes of vintage-priced burgers.

The first fast-food hamburger chain, famous for its tasty, one-of-a-kind steam-grilled Slyders(R), is 87 years young and still going strong. They've been in business continuously since 1921 and there are big plans to thank their loyal customers for their business over the years.

They're celebrating in style by offering burgers at a vintage price, 27 cents -- for 87 minutes only, on one day only, May 27th, from 2:00 p.m. to 3:27 p.m. (limit 10). Selected locations in all White Castle restaurant markets will participate in the limited time, 87 minute, 27-cent hamburger offer. "We hope to make many White Castle cravers very happy during those 87 minutes at our participating locations," said marketing VP Kim Bartley. Over 250 locations will participate in the 87-minute promotion.

White Castle opened its first restaurant in Wichita, Kansas in 1921 and started out selling its burgers for only 5 cents. During the 1930s prices increased little by little. It was 1950 before the price of a hamburger rose from 10 to 12 cents. The 12-cent price held until 1967 when the price of a burger increased to 14 cents. The price of a Slyder didn't reach the 27-cent mark until the early 1980s. While prices have always varied from city to city, the average price of a White Castle hamburger today is 53 cents.

The offer applies to customers visiting a participating White Castle restaurant between 2:00 p.m. and 3:27 p.m. on Tuesday, May 27, 2008 only, limit ten 27-cent hamburgers per person. The promotion will be supported with in-store posters and reader board messages.

White Castle owns and operates restaurants in Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, Minneapolis, Nashville, New Jersey, New York, and St. Louis. For more information go to http://www.whitecastle.com.

SOURCE White Castle System, Inc.

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