49.2 Percent More Meat than Subway, with Chef-Inspired Cut-Above Quality and High-End Value; Quiznos Donates 1,000 Deli Favorite Sandwiches to the Homeless
DENVER--(BUSINESS WIRE)--Quiznos, one of the nation's fastest-growing quick service restaurant chains, today launched a limited time offer on its large sandwich selection, led by $5 Deli Favorites.
"Quiznos is offering abundance and high quality large meals to customers at a great deal," said Steve Provost, Quiznos Chief Marketing Officer. "Our $5 large Deli Favorite sandwiches are not only made with premium meats and cheeses cut fresh in store, and bread made especially for toasting the Quiznos way, but they also have 49.2 percent more meat than Subway's similar $5 footlongs."
"We are pleased to donate 1,000 of the newly priced $5 large Deli Favorites to America's road Home," said Greg Brenneman, Quiznos Chief Executive Officer. "America's Road Home was created to support homeless families across the country. This donation will be distributed by America's Road Home and will go to support families in need."
For the month of May, all Quiznos large sandwiches will be on sale, including the Deli Favorites at $5, the Signature Classics at $7 and the Premium Steak sandwiches at $9.
The Quiznos promotion will be backed by $12 million in national advertising and commercials produced by Cliff Freeman & Partners. The commercials show consumers literally eating $5 to dramatize the point that Americans, strapped by rising gas prices and the credit crunch, are looking for the best value.
"Cliff Freeman's team has effectively used humor to capture the dilemma that our consumers face," said Steve Provost. "While the price point is new, the deli favorites are classics that focus on the highest quality ingredients, fantastic chef-inspired flavor profiles and larger than large portions."
Quiznos has been selling its Deli Favorites for over 4 years. These sandwiches, on sale now for $5, include:
This limited time offer is now available at participating Quiznos restaurants nationwide.
Celebrating its 27th anniversary, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, fresher alternative to traditional fast food restaurants. Using only premium quality real ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 5,000 franchise restaurants, Quiznos is one of the fastest growing quick service restaurant chains.
In December, the Quiznos management team was named the "Best New Class" by QSR Magazine. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. In June 2006, Nation's Restaurant News ranked Quiznos in its Top 100 Restaurant Chains as the #1 restaurant chain in growth in number of units--five years in a row. Entrepreneur magazine in January, 2006 ranked Quiznos in its annual Top Franchise 500 as the #2 Best Overall Franchise and QSR magazine ranked the chain in its Top 50 Chains in August, 2005 as #3 by change in system-wide sales.
For further information, please visit www.quiznos.com