MaggieMoo's New Product Packaging

MaggieMoo's New Product Packaging

"Out with the Old and in with the New"

May 05, 2008 // // New York – NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of MaggieMoo's Ice Cream & Treatery, has unveiled a new package design for MaggieMoo's "to go" containers.

The new design showcases enticing images of MaggieMoo's award-winning ice cream. The images are intertwined by idioms of "sharing" on the quart, and declarations of "just for me" on the pint. The new design also displays the MaggieMoo's logo, which spotlights that charismatic celebutante, Miss Maggie Moo. The artwork is supported by a fun and fashionable two tone pattern exemplifying the brand's vivacious personality in magenta for the quart and blue for the pint.

Both the quart and pint size containers are labeled on the lid by hand as a reminder that MaggieMoo's super premium ice cream is made fresh in the Treatery. At MaggieMoo's you can create your own ice cream masterpiece by selecting one of their award-winning ice cream flavors and choosing your favorite mix-ins, such as nuts, fruits and candy. Your creation will be handfolded and packaged right in front of you.

"This is the perfect change in product packaging to showcase not only their award-winning ice cream, but also the brand's personality," said Robert D'Loren, President and CEO of NexCen Brands, Inc. "We have received tremendous feedback from customers on our new packaging, I recall one customer saying that the new packaging was very stylish."

In addition to providing customers with delectable ice cream, MaggieMoo's plays a large role in the community as well. MaggieMoo's believes in taking care of their community and others. Miss Maggie Moo herself can be found around town raising money for Hurricane Katrina victims, walking in support of breast cancer, helping Girl Scouts and Boy Scouts earn their badges or rescuing animals with the Humane Society.

On December 13, 2007 in New York, Miss Maggie Moo and her celebrity friend, Chase Crawford from "Gossip Girl" donated gifts at the Toys "R" Us Ultimate Toy Drive. Then on December 21, Maggie and Cameron Mathison from "Dancing with the Stars" and "All My Children" spent a day shopping for toys in New York's Time Square. After the shopping spree, the pair donated thousands of dollars worth of books, toys and games to the Marine Toys for Tots Foundation.

On February 12, 2008, as part of the NexCen brand's commitment to community giving, Miss Maggie Moo and celeb pal Mario Lopez, handed out MaggieMoo's ice cream cupcakes, Valentines and Miss Maggie Moo dolls to the children at the Santa Monica – UCLA and Orthopaedic Hospital.

MaggieMoo's (

MaggieMoo's is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo's Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo's created the world's first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo™ cookies. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

NexCen Brands, Inc. (

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New York™ and Waverly®.

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.



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