Free Scoops at Haagen-Dazs(R) Shops for New Flavor Day on May 13th

Haagen-Dazs Samples Vanilla Honey Bee Flavor to Highlight Honey Bee Crisis

OAKLAND, Calif., May 12 // PRNewswire // -- Ice cream aficionados can get a free ice cream fix -- and do a good deed! -- at Haagen-Dazs ice cream's annual New Flavor Day on Tuesday, May 13, 2008, from 4:00-8:00 p.m. Ice cream lovers can sample the new Vanilla Honey Bee ice cream flavor, created in honor of honey bees that are mysteriously disappearing in large numbers. Every scoop handed out will help Haagen-Dazs in the awareness effort to save the honey bees.

Because the Haagen-Dazs brand uses only all-natural ingredients to create its superpremium ice cream, bees are essential in the creation of more than 40% of its ice cream flavors. Honey bees pollinate more than 100 different crops, $15 billion worth annually in the U.S. Over the last several winters, more than 25 percent of the honey bee population in the United States has vanished and a recent report from the Apiary Inspectors of America shows the decline is continuing. Everything from poor nutrition to invasive mites to Colony Collapse Disorder (CCD) -- a phenomenon where bees from a colony abruptly desert the hive -- is affecting the bees.

"The disappearance of the honey bees has the potential to pose a major threat to our entire food supply as well as many of our favorite Haagen-Dazs all-natural flavors, from Vanilla Swiss Almond to Strawberry," said Haagen-Dazs Shops brand manager Julie Michelutti. "New Flavor Day allows us an opportunity to raise awareness about the issue and educate consumers about what they can do to help, while giving them a chance to taste the flavor created in honor of these petite pollinators, Vanilla Honey Bee."

The Haagen-Dazs brand realizes the importance of these hard workers and is proud to have created the Haagen-Dazs loves Honey Bees(TM) program, focused on creating awareness and educating ice cream lovers about the alarming plight of these disappearing pollinators and what can be done to help them.

To further educate ice cream enthusiasts, select participating shop locations will feature appearances by local community beekeepers. Select shops include:

  • Boulder, CO - 1148 Pearl Street
  • Chicago, IL - 800 E Grand Avenue
  • Miami, FL - 1455 NW 107th Avenue
  • Pleasanton, CA - One Stoneridge Mall
  • Seattle, WA - 4301 University Ave NE
  • Washington, DC - 3120 M. Street NW


To find a Haagen-Dazs Shop near you and sample the delicious new Vanilla Honey Bee flavor, visit http://www.haagendazs.com.

For full details on the crisis facing the honey bee population, how the Haagen-Dazs brand is helping and how you can take part, please visit http://www.helpthehoneybees.com.

About Haagen-Dazs

Crafted in 1961 by Reuben Mattus in his family's dairy, Haagen-Dazs is the original superpremium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world's finest ice cream. Truly made like no other, today Haagen-Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Haagen-Dazs products are available around the globe for ice cream lovers to enjoy. For more information, please visit http://www.haagendazs.com.

About Haagen-Dazs Shops

The first Haagen-Dazs Shop was opened in Brooklyn, New York, in 1976. There are 255 Haagen-Dazs Shops nationwide, most offer Dazzler frozen desserts which are a triple thrill. Each one has three scoops of rich, creamy Haagen-Dazs ice cream, plus three layers of scrumptious toppings. Haagen-Dazs Shops in the United States are independently owned and operated by franchisees under licenses granted by The Haagen-Dazs Shoppe Company, Inc., headquartered in Minneapolis, Minnesota. For franchising information or to find a shop nearest you, visit http://www.haagendazs.com/franchiseinfo, or call 1.800.793.6872.
(C) HDIP, Inc.



SOURCE Haagen-Dazs

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