Message and Format Reinforce Brand Attributes
May 12, 2008 // Franchising.com // HOUSTON - Jiffy Lube International announces its newest advertising campaign, with its concept reflecting the quick lube company's speedy service. Titled, "In. Out. On your way," the campaign parallels the company's heritage of fast, convenient service.
The campaign was created to convey "In. Out. On your way." in both content and structure. Developed in 10-second segments, television executions are set up to respect the viewer's time through short, direct spots, instead of traditional 30- second commercials. Visuals include tight camera shots featuring expert technicians performing preventive vehicle maintenance, and show the convenient, drive-in, drive-out service Jiffy Lube is known for.
Six 15-second radio spots capture attention through a simple, straightforward approach that invites listeners to stop by their neighborhood Jiffy Lube for convenient service that respects their time.
"We understand that our customers live in a fast-paced world where time is of the essence," said Lisa Carlson, global director of marketing for Jiffy Lube International. "Our new campaign builds on the strengths of the Jiffy Lube brand—fast, convenient service—in both our message and media format."
In addition to TV and radio, the campaign includes print and outdoor executions to capture drivers' attention while in their vehicles, as well as Spanish language translations. The campaign was developed by Team Houston (WPP) of Houston, TX and begins running in local markets this month.
Jiffy Lube International, Inc., with more than 2,200 franchised and company-owned service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube International Inc. is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.jiffyLube.com to learn more about Jiffy Lube and vehicle care.
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