Burger King Corp. to Sponsor the Jonas Brothers Summer Tour
MIAMI--(BUSINESS WIRE)--May 15, 2008--Burger King Corp. (NYSE:BKC) announced today its sponsorship of one of the most anticipated concert tours of the summer, the Jonas Brothers' "Burning Up Tour."
Burger King Corp. will be a co-presenting sponsor of the "Burning Up Tour," which is being produced by Live Nation and is slated to hit 38 cities across North America. The agreement gives Burger King Corp. the opportunity to offer Jonas Brothers fans samples of its new BK(TM) Fresh Apple Fries, give away tickets and offer some lucky fans exclusive meet-and-greets with the superstar rockers.
Beginning in July, Burger King Corp. will give fans special online access to the summer tour, including ticketing and venue information and exclusive behind-the-scenes sneak peeks and sweepstakes opportunities at www.bk.com.
"The Jonas Brothers have a huge, dedicated fan base," said Brian Gies, vice president of marketing impact, Burger King Corp. "By sponsoring their summer tour, BK(R) is bringing our guests one of the hottest entertainment properties of the summer and a chance at ground floor access to three of music's fastest rising stars."
Jonas Brothers are exclusively managed by Johnny Wright / Wright Entertainment Group, Kevin Jonas / Simple Days Management and Philip McIntyre / Philymack Inc.
About Live Nation
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." Additional information about the company can be found at http://www.livenation.com under the "About Us" section.
About BK(TM) Fresh Apple Fries
An innovative way to help kids eat more raw fruit, the fresh-cut, skinless red apples are sliced to resemble french fries and packaged in the signature FRYPOD(R) container offered at BURGER KING(R) restaurants. BK(TM) Fresh Apple Fries will be available in Kids Meals nationwide beginning this summer.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
SOURCE: Burger King Corporation