Whitbread Launches New Restaurant Concept

May 15, 2008 // Franchising.com // A new restaurant brand is being launched to address new eating out habits in the UK. Research by leading UK restaurant group Whitbread shows that British restaurant goers want a more personalised dining experience; they want a restaurant that gives them more choice and allows them to create their own space and atmosphere.

The new Table Table brand has been created to address this and is launching across the country this week - 14 May - with 105 new restaurants.

Table Table offers different styles of dining spaces to give more choice to customers, whatever their mood or occasion. In the space of one restaurant customers will find everything from cosy and intimate dining areas for romantic dinners for two to large party areas in separate rooms for groups of friends and family to get together. These different dining areas have been designed to emulate the atmosphere of a home dining room but with all the benefits of going out to eat.

The décor in each dining space has also been designed to reflect the mood and feel of that area and enhance the experience for guests. With so many different spaces and different tables under one roof guests can choose their table and space based on who they're with and the occasion they are celebrating, offering a restaurant that is completely in-tune with the customer's mood.

The restaurants offer flexible service options so that guests choose whether to be served at the table or order at the bar depending on whether they're after a formal or informal experience. Customers can choose from a large selection of food depending on their mood, from pub meals with a gastro twist, to sharing platters to three course suppers.

Commenting on the launch of Table Table, marketing manager Joanne Cox says: "This is an exciting new eating out concept. It brings a contemporary and sociable in-town dining experience to out-of-town locations. As the population begins to lead more and more busy and varied lifestyles Table Table restaurants fit in with the hectic lives of our guests and their friends and family members."

To download photographs, please see our corporate image library:

For further information please contact Sally Mabbutt/Nina Robinson/Joanna Randall at McCann Erickson PR on 0117 921 1764 or e-mail sally.mabbutt@europe.mccann.com


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
the inside coup
the inside coup™ is a unique franchise opportunity in a multi billion dollar industry, Direct Mail.
Capriotti's Sandwich Shop
Capriotti's has mastered the art of sandwich making since 1976, achieving over 250 awards & counting. Our fans & franchise community agree,...
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)