Spicy Pickle(TM) Announces Opening of 39th Spicy Pickle Location in Ft. Collins, Colorado

New Restaurant Marks Second Spicy Pickle in Ft. Collins and 6th Corporate Restaurant in Colorado

DENVER, CO--(Marketwire - May 20, 2008) - Spicy Pickle™ (OTCBB: SPKL) fast-casual restaurants announced today that it has opened its second corporate owned restaurant location in Ft. Collins, Colorado.

The new restaurant is located at 2120 E. Harmony Rd., Unit 101, Ft. Collins, CO 80525 at a busy intersection newly developed as the Harmony School Shops. The phone number is 970-377-2751 and the fax is 970-377-2782. The email is pickle38@spicypickle.net. Hours are Monday - Saturday 11:00 AM - 8:00PM and Sunday 11:00 AM - 6:00 PM. The Spicy Pickle™ restaurant shares street frontage with Chipotle Mexican Grill and Mad Greens.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We were patiently waiting for the development to occur at Harmony and Timberline as our demographics told us that this was an ideal location for both our daytime customers as well as households that can generate an evening business. Everyone looks for additional day parts and this location along with our previous opening in San Diego are proving that a profitable early evening business is available in the right locations. We are glad to have the restaurant open and added to our corporate restaurant program in Colorado.

"We have several more openings coming up and therefore are looking for both increased revenue from our franchise royalties as well as top line revenue through our corporately run restaurants. The short term sales results of new restaurants opened this year is encouraging and supports our time and attention spent on locations and demographics. The first quarter results are the beginning of these revenue increases. We are still covering the expenses of the infrastructure we have built to expand our franchise and corporate programs but we are making progress on both fronts."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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