Fairfax County, Virginia Wakes Up the Smartest Trend in Travel
ELEMENT Hotel Tysons Corner Scheduled to Open Fall 2010
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--May 27, 2008--Fairfax County, Virginia will soon welcome the newest mode of extended stay travel. Today, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces plans to open an ELEMENT hotel in the scenic town of Vienna, Virginia in September of 2010 very near the upscale Tysons Corner Center. Inspired by Westin Hotels & Resorts, ELEMENT Hotel Tysons Corner will offer a new extended stay experience with inspiring public spaces, modern style and eco-friendly design. Owned by JBG Urban, LLC, this new-build hotel will give visitors to Vienna, Virginia an opportunity to find out what it means to wake up and thrive.
Awaken to Smart Design
The ELEMENT brand's unique smart design philosophy is evident from the moment guests arrive. After passing through a signature portal that provides a literal bridge to the ELEMENT interior haven, guests will be greeted with streams of natural light from a multi-storied window wall. The vitality of the lobby will be matched by the energy of the hotel's outdoor fire pit and barbecue, where a regular nightly gathering will give guests an opportunity to interact, while sipping a glass of wine or draft microbrew beer.
"Every aspect of ELEMENT Hotel Tysons Corner will be designed to help guests thrive and be at their best while they are traveling," said Brian McGuinness, Global Brand Leader, ELEMENT Hotels. "Our guests will be able to experience a whole new perspective on extended stay travel while enjoying everything that Vienna, Virginia has to offer."
The smart design and clever use of space in the hotel's 173 guest rooms will be aimed at encouraging guest productivity while facilitating relaxation. At ELEMENT Hotel Tysons Corner, an open, modular flow will blend together each part of the guestroom to create a refreshing haven for guests. Guests will be able to customize their rooms to match their habits through multi-purpose, modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. In addition, each room offers a complete kitchen that features modern, Energy-star rated appliances and all the tools and utensils to prepare a gourmet meal. Guests will also rest soundly in the Westin brand's renowned HEAVENLY beds, and recharge each morning in a sleek, contemporary bathroom with an oversized spa shower.
A Vital Travel Hub
ELEMENT Hotel Tysons Corner is ideally positioned in the heart of Northern Virginia's business district, offering convenient access to the Washington D.C. metro area. Guests will appreciate the hotel's proximity to Washington D.C.'s corporate and government offices, as well as its world-famous attractions including the Smithsonian Institution, the Capitol, the Kennedy Center and the National Air and Space Museum. The hotel will be very near Tysons Corner Center and Tysons Galleria and not far from Old Town Alexandria. Business travelers will enjoy easy access to the offices of AT&T, Boeing and Exxon and proximity to I-495 and I-95. Dulles International is approximately 20 minutes from ELEMENT Hotel Tysons Corner and Reagan National Airport is less than 30 minutes away.
"ELEMENT Hotel Tysons Corner will be a welcome addition to the extended day lodging market in Vienna, Virginia, giving travelers an exciting new option for their stay in the Washington, D.C. metropolitan area," said Ken Finkelstein, Managing Partner, The JBG Companies. "With its smart design, natural touches and eco-friendly construction, ELEMENT Hotel Tysons Corner will allow guests to thrive while on the road."
Space to Live Your Life
A signature breakfast offering, fully equipped fitness center and uninterrupted indoor/outdoor public spaces will deliver a multi-functional, natural environment that provides guests with the space to work, relax or socialize. Intuitive staff will provide guests the personalized attention they need and the space they desire to live a complete and balanced life while at the hotel.
ELEMENT Hotel Tysons Corner will also feature 650 square feet of meeting space, an integrated technology center and library, as well as cafe seating, a workspace and a flexible lobby lounge space. For breakfast, guests will be able to choose among several options, including its signature hot breakfast sandwich, fresh fruit and cereal bar.
Great for the Earth. Great for Guests.
ELEMENT hotel's key green features are cleverly designed to be as appealing aesthetically as they are eco-friendly, so travelers never compromise on style and comfort. They include energy efficient stainless steel appliances and lighting, water-efficient faucets and fixtures and bins for paper, plastic and glass which make recycling easy. Filtered water in guest rooms and amenity dispensers in the showers reduce plastic bottle waste. In addition, ELEMENT Hotels use low VOC (Volatile Organic Compound) paints and carpets with up to 100% recycled content and anti-microbial carpet pads which improve indoor air quality for guests and staff. Guests driving hybrid cars are rewarded with priority parking. Even the ubiquitous "Do Not Disturb" sign gets a green makeover, replacing the traditional paper tag with the environmentally-friendly magnet.
No-Compromise, Eco-Chic Guest Experience
Committed to providing a no-compromise, eco-chic experience, ELEMENT Hotels makes it easy to be environmentally responsible without having to sacrifice a great guest experience. Travel indulgences at ELEMENT Hotels include Westin's HEAVENLY bed, spa-like bathrooms with oversize showers and rain showerheads which are water efficient, a state-of-the-art fitness center, fresh and healthy complimentary breakfast and organic pantry options, plus the latest in technology and neat extras like complimentary bikes for guests and staff and local area information on the TVs.
Each ELEMENT hotel is infused with natural light, featuring a 16-foot window wall in the lobby and oversized windows in each guest room providing sightlines to the outdoors. Biophilic design--literally meaning the love of living systems--is the art of bringing the outside world in and natural colors and patterns are reflected in the ELEMENT rooms and public space design and furnishings.
About ELEMENT HOTELS
Just as W Hotels served as an incubator for Starwood's innovation in hotel style and design and Westin Hotels and Resorts forged a new path in hotel bedding when it launched the HEAVENLY bed, ELEMENT Hotels is poised to serve as Starwood's green trailblazer, with the intent of migrating key learnings to its sister brands including Westin, Sheraton and W Hotels.
Launched to the development community in 2006, ELEMENT Hotels is inspired by the design and positioning of Westin Hotels and Resorts and will promote balance through smart and sustainable design.
The first ELEMENT hotel opens in Lexington, MA (July 2008), followed by: ELEMENT Hotel Summerlin (Las Vegas, NV); ELEMENT Hotel Irving (Irving, TX), and ELEMENT Hotel Arundel Mills (Baltimore, MD).
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
About The JBG Companies
Headquartered in Chevy Chase, Maryland, The JBG Companies is an active developer, owner and operator of office, residential, hotel and retail properties with more than $10 billion in assets under management and development. Founded in 1960, JBG has established a reputation as one of the leading real estate companies in the Washington metropolitan area. More information can be found by visiting the company's Web site: www.JBG.com.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
SOURCE: Starwood Hotels & Resorts Worldwide, Inc