Dollar Thrifty Automotive Group Selects Responsys to Increase Email Marketing Impact and Performance

By: Dollar Thrifty Automotive Group | 1,014 Shares 124 Reads

Dollar Rent A Car and Thrifty Car Rental Groups Can Now Engage Customers With Highly Relevant and Targeted Email Communications Quickly, Easily and On Demand

SAN BRUNO, CA--(Marketwire - May 30, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Dollar Thrifty Automotive Group, Inc. has selected Responsys as its email marketing service provider. With Responsys, Dollar Thrifty Automotive Group can now easily integrate, automate and individualize its email marketing communications in order to deliver a differentiated customer experience and increase the performance of its email campaigns.

"We selected Responsys in order to provide the highest possible standard of service to our Dollar Rent A Car and Thrifty Car Rental customers," said Charlie Coniglio, Vice President of E-commerce and Global Distribution for Dollar Thrifty Automotive Group, Inc. "Dollar and Thrifty, as strong value brands, care about delivering the right products to customers who want them at a good price. Responsys allows us to reach our opt-in subscribers with the very best offers based on their preferences and past experiences with our brands -- and take our marketing to a whole new level of success."

The Dollar Rent A Car and Thrifty Car Rental groups will use Responsys to deliver all transactional emails and execute highly relevant email campaigns to thousands of opt-in subscribers. With its open and flexible technology platform, Responsys enables Dollar Thrifty Automotive Group to leverage web site visitor behavioral data and automate the delivery of timely emails with special offers based on customer preferences and their recent visits to www.thrifty.com and www.dollar.com. The pre-built integration allows for the seamless exchange of behavioral data to enable triggered campaigns based on customer needs, goals and actions.

In addition, the company will use reporting and analytics within Responsys to gather information to improve segmentation and optimization of targeted email campaigns. Responsys also provides Dollar Thrifty Automotive Group with a wealth of knowledge on how to improve deliverability while keeping the company up-to-date on the latest deliverability standards in the industry.

"The Responsys approach to marketing success will help us significantly improve campaign performance and conversion by delivering the best messages at the right times," Coniglio continued. "Responsys also offers significant opportunities for future growth, especially in the areas of personalization, mobile marketing and print-on-demand."

"Dollar Thrifty Automotive Group understands that relevance is a marketing imperative," said Scott Olrich, Chief Marketing Officer of Responsys. "We are pleased to work together to improve the customer experience and ensure that every email subscriber gets maximum value out of the emails they receive."

About Dollar Thrifty Automotive Group, Inc.

Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time," the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travelers in approximately 70 countries. Dollar and Thrifty have over 800 corporate and franchised locations in the United States and Canada, operating in virtually all of the top U.S. airport markets and in all of the top Canadian airport markets. The Company's more than 8,400 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network. For additional information, visit www.dtag.com, www.dollar.com or www.thrifty.com.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

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