IHG's Hotel Management Group receives Gold Halo Award for its "Chase the Extraordinary" program
June 09, 2008 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [Lon: IHG; NYSE: IHG (ADRs)], one of the world's largest hotel groups by number of rooms, announced today that The Hotel Management Group, the company's Americas Operations division, was awarded the Gold Halo Award for Best Environmental / Wildlife Campaign for its 2007 "Chase the Extraordinary" program from the Cause Marketing Forum.
The Cause Marketing Halo Awards were presented at a luncheon on May 29 at the Cause Marketing Forum Conference in Chicago.
"We are honored to receive the Gold Halo Award for Best Environmental / Wildlife Campaign from the Cause Marketing Forum," said Tom Murray, COO, the Americas, IHG. "The Chase the Extraordinary campaign gave us the opportunity to implement best practices and innovative initiatives for our guests, owners and communities at more than 200 company-managed hotels."
Over nearly six months, the "Chase the Extraordinary" program reached more than 30 states and 12 countries and included employee rallies to launch new company initiatives for 2007 and beyond. The cornerstone of the program was an environmental initiative to replace more than 250,000 incandescent light bulbs with new energy-efficient compact fluorescent lights (CFL) in guest rooms at company-managed hotels across the Americas region. This environmental initiative will have the impact of removing the equivalent of more than 17,000 cars and their carbon dioxide emissions from American highways. Over the life of the CFL bulbs, these hotels will save over $5 million in energy costs.
Also, as part of the program an additional 15,000 CFLs were distributed to employees of company-managed properties for use in their homes so they could have the opportunity to adopt the same practice that was implemented at the hotels.
IHG partnered with TCP, Inc., on the new environmental initiative. TCP, Inc., an industry-leading lighting innovator and manufacturer of energy-efficient CFLs, is based in Ohio.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.
IHG pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus. IHG is the first major hotel group to have measured the environmental and carbon footprints of hotels that operate under our brands globally and is in the process of setting reduction targets.
With more than 1,600 hotels in its development pipeline, IHG needs to recruit around 150,000 people over the next few years to meet its global expansion plans.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media