Pokemon USA and Burger King Corp. Partner for Global Promotion in 2008

Pokemon USA and Burger King Corp. Partner for Global Promotion in 2008

[B]BURGER KING(R) Restaurants Worldwide to Offer Exclusive Pokemon Premiums with Each Purchase of a Kids Meal[/B]

BELLEVUE, Wash., June 10 // PRNewswire // -- Pokemon USA, Inc., and Burger King Corp. today announced a promotional partnership that will bring popular characters like Pikachu(R), Darkrai(TM), Dialga(TM) and Palkia(TM) to children around the world. Participating BURGER KING(R) restaurants worldwide will offer an exclusive Pokemon Trading Card Game (TCG) card and accessory with each purchase of a BK(R) Kids Meal. These BURGER KING(R) restaurants will be the only place where children can obtain each of the 12 different Pokemon TCG cards and accessories. The promotion will run from July 7 through August 3 domestically and throughout the late summer and fall internationally.

Available for a limited time only, while supplies last, the premiums are based on Pokemon TCG: Diamond & Pearl -- the latest expansion of the best-selling Pokemon Trading Card Game -- featuring characters from Pokemon Diamond and Pokemon Pearl, the video games sold exclusively for Nintendo DS(TM). The program will be supported by Burger King Corp. through a fully integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom packaging and an online minisite (http://www.bk.com/pokemon).

"Burger King is a wonderful partner for Pokemon," said J.C. Smith, marketing director at Pokemon USA, Inc. "The combination of highly collectible Pokemon Trading Card Game giveaways with the extensive worldwide reach and marketing provided by Burger King is certain to create excitement and anticipation among Pokemon fans and players."

"Burger King Corp. and Pokemon are both big brands widely known for innovation, which makes this partnership a great fit," said Cindy Syracuse, Senior Director of Marketing Impact for Burger King Corp. "Together we offer consumers access to Pokemon TCG Diamond and Pearl cards as well as exclusive card accessories found only in BURGER KING restaurants."
[H2]About Pokemon USA[/H2] Pokemon USA, Inc., a subsidiary of The Pokemon Company in Japan, manages the property outside of Asia which includes licensing, marketing, the Pokemon Trading Card Game, an animated TV series, the Pokemon Trading Figure Game, home entertainment and the official Pokemon website. Pokemon was launched in Japan in 1996 for play on Nintendo's Game Boy(R) and has since evolved into a global cultural phenomenon. Pokemon was introduced in North America in 1998 and today is one of the most popular toy and entertainment properties in the world. For more information, visit http://www.pokemon.com.
[H2]About Burger King[/H2] The BURGER KING(R) system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at http://www.bk.com.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Pearle Vision
Pearle Vision is one of the most recognizable, premium optical franchises, offering a proven business model in an industry with sustainable demand.
LaRosa Grill
La Rosa started as a single restaurant in 1994 that has grown today, into a food chain for the most discriminating of taste, authenticity & value.
Poke Burri
Poke Burri is a Georgia-based restaurant company that provides a healthy and delicious dining experience focused around the popular dish, known as...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Homewatch CareGivers
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.