Bar-B-Cutie(R) Rolls Out Interactive Summer-Long Promotional Campaign

June 16, 2008 // Franchising.com // - Bar-B-Cutie(R) Rolls Out Interactive Summer-Long Promotional Campaign

The World's Best Barbecue Since 1950 unveils 3-month "Cutie Summer Pass" promotion that features discount card, new menu selections and interactive photography.

Brentwood, TN – To make 2008 summer sizzle, quick-casual Bar-B-Q chain, Bar-B-Cutie, has cooked up a 3-month promotional campaign called "Cutie Summer Pass". The campaign, launched June 2, was designed to emphasis the outstanding food, terrific value and fun that the brand had become known for.

Each month promises new and exciting promotions! June focuses on a "Cutie Summer Pass" that customers can purchase for $5 and receive 10% off each future purchase thru September 1. June boasts a new "Sweet Honey Baby Back Ribs" featuring a tasty sauce blend of Bar-B-Cutie's original sweet sauce and all natural honey smothered over tender, grilled baby-back ribs, and July brings back an old favorite: "Memphis Style Pulled Pork Bar-B-Q Sandwich w/ Cole Slaw". This sandwich will include Pulled Bar-B-Q Pork, piled high on a toasted bun with pickle and a heaping scoop of Fresh Cole Slaw, smothered with a Sweet, Tangy Bar-B-Q Sauce. August's special menu item has yet to be released.

"Caught with the Cutie" is the final item on the marketing menu. To be "Caught with the Cutie" a customer must simply request that a photo be taken of him or her while dining in a Bar-B-Cutie location. An ionic Cutie girl is inserted into the photo and emailed back to the customer within 1-2 weeks. Customers can showcase their "Caught with the Cutie" photos on their Myspace page, Utube or in anything worthy of the prized photo.

"Caught with the Cutie" and "Cutie Summer Pass" will stay constant throughout the campaign while new menu items will be showcased each month. So far, the campaign has been a hit with customers young and old! "I'm especially excited about this campaign because it allows our employees to interact with our customers on a different level. Who doesn't want to be 'Caught with the Cutie'?" remarks Christie McFarland, marketing director for Bar-B-Cutie Franchise Systems.

About Bar-B-Cutie:

Serving "The World's Best Barbecue Since 1950", Bar-B-Cutie is a quick casual restaurant with a menu that includes everything from baby-back ribs, mesquite grilled chicken, over a dozen Southern side items, home-made desserts and more. Visit www.Bar-B-Cutie.com for more information.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is offering you something fresh.
Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)