June 16, 2008 // Franchising.com // - Bar-B-Cutie(R) Rolls Out Interactive Summer-Long Promotional Campaign
The World's Best Barbecue Since 1950 unveils 3-month "Cutie Summer Pass" promotion that features discount card, new menu selections and interactive photography.
Brentwood, TN – To make 2008 summer sizzle, quick-casual Bar-B-Q chain, Bar-B-Cutie, has cooked up a 3-month promotional campaign called "Cutie Summer Pass". The campaign, launched June 2, was designed to emphasis the outstanding food, terrific value and fun that the brand had become known for.
Each month promises new and exciting promotions! June focuses on a "Cutie Summer Pass" that customers can purchase for $5 and receive 10% off each future purchase thru September 1. June boasts a new "Sweet Honey Baby Back Ribs" featuring a tasty sauce blend of Bar-B-Cutie's original sweet sauce and all natural honey smothered over tender, grilled baby-back ribs, and July brings back an old favorite: "Memphis Style Pulled Pork Bar-B-Q Sandwich w/ Cole Slaw". This sandwich will include Pulled Bar-B-Q Pork, piled high on a toasted bun with pickle and a heaping scoop of Fresh Cole Slaw, smothered with a Sweet, Tangy Bar-B-Q Sauce. August's special menu item has yet to be released.
"Caught with the Cutie" is the final item on the marketing menu. To be "Caught with the Cutie" a customer must simply request that a photo be taken of him or her while dining in a Bar-B-Cutie location. An ionic Cutie girl is inserted into the photo and emailed back to the customer within 1-2 weeks. Customers can showcase their "Caught with the Cutie" photos on their Myspace page, Utube or in anything worthy of the prized photo.
"Caught with the Cutie" and "Cutie Summer Pass" will stay constant throughout the campaign while new menu items will be showcased each month. So far, the campaign has been a hit with customers young and old! "I'm especially excited about this campaign because it allows our employees to interact with our customers on a different level. Who doesn't want to be 'Caught with the Cutie'?" remarks Christie McFarland, marketing director for Bar-B-Cutie Franchise Systems.
Serving "The World's Best Barbecue Since 1950", Bar-B-Cutie is a quick casual restaurant with a menu that includes everything from baby-back ribs, mesquite grilled chicken, over a dozen Southern side items, home-made desserts and more. Visit www.Bar-B-Cutie.com for more information.