Pretzel Dog & Hotdog Face Off During the Dog Days of Summer

Pretzelmaker / Pretzel Time Pledge $5,000 Purse for Best 'Pretzel Dogs Kick Bun' Video

ATLANTA, June 17 // PRNewswire // -- Pretzelmaker and Pretzel Time, the innovators of the original Pretzel Dog, are initiating the ultimate matchup of the season with the Pretzel Dogs Kick Bun Video Challenge. In the right corner, defending the summertime snack food title is Hotdog, the simple hot dog and bun. And in the left corner, draped in a fresh and delicious soft pretzel, is the challenger, Pretzel Dog.

The pair will be duking it out in a series of unprecedented competitions in a quest to crown a new summertime snack food champion. The prediction is that with the help of pretzel enthusiasts everywhere, Pretzel Dog will prove its dominance over Hotdog by the final rounds of the dog days of summer.

The Pretzel Dogs Kick Bun Video Challenge encourages Pretzel Dog fans to produce and submit original videos of two minutes or less that showcase a Pretzelmaker or Pretzel Time Pretzel Dog defeating Hotdog in an array of quirky and creative challenges.

Contestants must register online at kickbun.com where they can find official contest rules, guidelines and links to store locators. The contest runs through September 9 at which point a panel of judges will review the video submissions and select a winner. The champion of the Pretzel Dogs Kick Bun Video Challenge will be awarded a $5,000 grand prize.

NexCen Brands, Inc.,("NexCen") (Nasdaq: NEXC), parent company of Pretzelmaker and Pretzel Time has produced several sample challenge videos to get the competition rolling. The videos show that when it comes to juggling pretzel dogs and hotdogs, Pretzel Dogs Kick Bun! When it comes to punting a pretzel dog and a hotdog, Pretzel Dogs Kick Bun! And when it comes to sending a pretzel dog and a hotdog through a drive-through banking tube, that's right, Pretzel Dogs Kick Bun!

"Since we are the innovators of the Pretzel Dog we decided to take an innovative approach to this year's summer program," said Chris Dull, president NexCen Franchise Management. "It seemed fitting that we utilize original consumer generated content to showcase the original Pretzel Dog. It will be interesting to see what Pretzelmaker / Pretzel Time fans will dream up."

For more information visit: http://www.kickbun.com

Pretzelmaker & Pretzel Time

Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.

NexCen Brands, Inc.

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

SOURCE Pretzelmaker and Pretzel Time

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