White Castle(R) Opens 48th Location in Detroit Area
The Original Slider(TM) Now in Howell
FARMINGTON HILLS, Mich., June 16 // PRNewswire // -- The first White Castle restaurant in the Detroit area opened on June 13, 1929, at 12328 E. Jefferson. Seventy nine years and millions of hamburgers later, there is another White Castle location to satisfy Detroit cravers. White Castle is pleased to announce the Tuesday, June 17, 2008 opening of their 48th location at 3832 East Grand River in Howell, Michigan.
The new White Castle will employ 60 people and has a dining room capacity for 45 cravers. A fireplace adds a special cozy ambience to the dining area. Cravers can dine on the run by ordering at the drive-thru. The location is easily accessed off Highway I-96 at Exit 141 and is situated in front of Wal-Mart.
"We are very happy to be a part of this fairly new and growing area of town," said Bob Harrison, Detroit regional director of restaurant operations. "This is a great shopping community, and we offer a unique variety of tasty food, value-priced and served quickly and courteously. We know people have busy lives and want good tasting food, they want it quickly, and they don't want to spend a lot of money. We think our presence in Howell will be very well received."
White Castle opened its first restaurant in Wichita, Kansas, in 1921 and sold its burgers for only 5 cents. It was 1950 before the price of a hamburger rose from 10 to 12 cents. The 12-cent price held until 1967 when the price of a burger increased to 14 cents. The price of a Slider didn't reach the 27-cent mark until the early 1980s. While prices have always varied from city to city, the average price of a White Castle hamburger today is 53 cents.
White Castle owns and operates 413 restaurants in Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, Minneapolis, Nashville, New Jersey, New York, and St. Louis. For more information go to http://www.whitecastle.com or http://www.craveiscalling.com .
SOURCE White Castle System, Inc.