Fresh and Creative Ideas Explored at CFA Franchise Marketing Day

June 18, 2008 // // - (Toronto, ON) ... The Canadian Franchise Association will present Franchise Marketing Day on June 25, 2008 at The Old Mill in Toronto, Ontario. The full-day event brings together leading marketing mavens and creative connoisseurs to deliver fresh perspectives on traditional marketing approaches and speak on some of the newest marketing trends for franchisors, franchisees and all businesses.

"Marketing practices are constantly changing and the old rules don't always cut it anymore," says Lorraine McLachlan, President and CEO of the Canadian Franchise Association. "With recent developments in online technology and social trends, franchise business owners need to stay current with new methodologies to ensure their marketing remains relevant and to maintain their competitive edge."

The morning keynote presentation by Eleanor Rafter, Director of Direct Marketing, Segment Markets, Canada Post Corporation is on the hot topic of green marketing – something that one may not normally associate with the local post office. Rafter, who has been promoting 'mailing green' for the past year, will provide practical approaches to 'greenify' marketing plans and reach consumers who are becoming increasingly aware of eco-friendly products and services.

CFA Franchise Marketing Day's 10 breakout sessions will provide attendees with an array of innovative marketing tools such as "Second Life", an original session on how marketers can communicate their brand message through the 3-D virtual world of Second Life, which has a fully-integrated economy and almost 14 million residents. The session on Social Marketing will provide a better understanding of a key recruitment market, the Millennial Generation, and how to add online social marketing and emerging technologies to the marketing mix.

Visit for a complete list of sessions and for more information about CFA Franchise Marketing Day.

  • When: Wednesday, June 25, 2008, 8:00 a.m. – 4:30 p.m.

  • Where: The Old Mill, 21 Old Mill Road, Toronto, ON

  • How: Call 1-800-665-4232 ext. 242 to register or visit

About the Canadian Franchise Association

With more than 430 corporate members nation-wide, representing many of Canada's best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit



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