McDonald's(R) Turns to Customers for New Spin on Famous Big Mac(R) Chant

Big Mac's 40th Anniversary Celebration Continues with Fresh Mix

OAK BROOK, Ill., June 18 // PRNewswire // -- McDonald's USA launched a national casting call today inviting consumers to submit a video or audio remix of the popular Big Mac chant on MySpace.com/BigMacChant. The winning remix will be featured in a McDonald's Big Mac TV commercial that will air at the end of July. Semi-finalists will be selected by a panel of judges and the winner will be chosen through an online vote by July 22.*

Keith Reinhard, Chairman Emeritus of DDB Worldwide, and his creative group at Needham Harper & Steers developed the famous "Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun(R) " Big Mac jingle in 1974. Now, to continue the celebration of the sandwich's 40th anniversary, McDonald's is giving consumers a chance to rediscover their love of the Big Mac with a fresh new twist.

"For 40 years, the Big Mac has been a familiar favorite not only to our guests in the United States, but around the world," said Neil Golden, chief marketing officer, McDonald's USA. "To share in the pride we have for our flagship sandwich, we're inviting our customers to join in the fun and add their own contemporary touch to the famous tongue-twister that celebrates the quality ingredients in our iconic sandwich."

Jim "MJ" Delligatti, one of McDonald's founder Ray Kroc's earliest franchisees, invented the Big Mac in his Uniontown, Pa. restaurant and introduced it for 45 cents in 1967. Consisting of two 100% all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun, the Big Mac quickly gained popularity and was introduced on McDonald's national menu in 1968.

To kick-off the year-long anniversary celebration last August, Delligatti and his family officially opened the doors to the McDonald's Big Mac Museum Restaurant -- "the most tasteful museum in the world" -- in North Huntingdon, Pa. The combo museum/restaurant features the world's largest Big Mac statue (measuring 14 feet high and 12 feet wide), and hundreds of historic artifacts and high-tech exhibits that celebrate the Big Mac. The museum/restaurant is one of 18 McDonald's restaurants owned and operated by M&J Management, a three-generation family business and McDonald's franchise organization for 50 years.

Today, more than 500 million Big Mac sandwiches are sold each year in America alone. The sandwich is sold in more than 100 countries and, because of its global presence, inspired The Economist Magazine's "Big Mac Index," an annual comparison of foreign currency values against the U.S. dollar.

About McDonald's

McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com. For more information on the Big Mac including historical facts, commercials and high resolution images, visit http://www.mcdepk.com/yousowantone.

* Terms and conditions apply. Visit http://www.MySpace.com/BigMacChant for more information and submission guidelines.

(C) 2008 McDonald's

SOURCE McDonald's USA, LLC

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Blue Coast Burrito
Bring a healthy alternative to traditional fast food to your location with Blue Coast Burrito. Blue Coast is an ideal fit for experienced operators...
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
MassageLuXe
MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single...
Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a world-class leader.
HYPOXI
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)