Survey Of SIGNworld(R) Owners Shows That A Growing Number Are Opting To Purchase Their Commercial Space
June 20, 2008 // Franchising.com // - A recent survey of SIGNworld® owners shows that a growing number are opting to purchase their commercial space as another avenue to financial growth and future security. SIGNworld encourages this thinking and often suggests that it be included in the initial business plan. Ken Kindt, founder and President of SIGNworld, says that "working towards the purchase of a commercial location just makes sense, it's a natural expansion of the business but more important, it allows for owners to be investing in an exit strategy for their retirement. SIGNworld owners have bought into this concept and many are working towards that plan now, even in the early years of their business development."
One such owner, Rich Raschke, in Portage, Michigan, disclosed he has just purchased an 8,600 sq. ft. commercial building. Raschke states that he will use 4400 sq. ft. for his sign company and will lease the remainder. Owning the building and leasing the free space allows his company to be rent free. Rich states that "our sign business has been steady…about 20% growth each year we've been in business, and this is in Michigan's economy! Buying my own building allows me the financial security I have always wanted. I am very pleased with our investment in SIGNworld and in the business model they have developed. "
As a 'business opportunity' with a 'no rules, no royalties' business model, SIGNworld owners can develop their business at the pace and in the direction they choose. SIGNworld is considered to be a light industrial business as opposed to a retail business. Choosing an industrial park setting for the showroom locations is better suited to the business most of their owners service. Developing a corporate clientele with repeat business or developing an expertise within one industry separates SIGNworld from other sign franchise operations. "Our owners are not waiting for the walk-in clientele looking to buy a single banner, we develop relationships with our customers and it pays off in repeat business. We are a 'business to business' operation, we train our owners to seek out customers that have annual budgets for signs," said Kindt.
SIGNworld has a network of over 240 stores nationwide and was established in 1988. It is a turn-key business opportunity with a "no royalties, no rules" program. Included with each new location is the latest equipment; protected territories; operational and technical training with on-going support; as well as sales and marketing training that is considered to be one of the best in the industry, differentiated from other programs by its extended two year coaching. On-staff experts help you to find your locations, develop your business plans & secure financing. Signworld independent owners are able to launch their new business with the confidence that the Signworld team is behind them with a proven formula for success. www.signworld.org