Dress Like a Cow, Get a Free Chick-fil-A Meal on Cow Appreciation Day

ATLANTA, June 25 // PRNewswire // -- Holy cow! It's time to break out your cow suit and leave your wallet out to pasture. On Friday, July 11, the Chick-fil-A(R) chain will celebrate its annual Cow Appreciation Day event by offering a free meal to any customer who isn't "too chicken" to visit any of the chain's nearly 1,400 participating restaurants fully dressed as a cow.

Customers fully dressed as a cow will be rewarded with a free Chick-fil-A Meal, which includes an entree of choice, a side item and a Dr Pepper (or another beverage of choice). And for those who are a little timid to wear spots from head to toe, Chick-fil-A will award a complimentary entree to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.

The July 11 event marks Chick-fil-A's fourth annual Cow Appreciation Day celebration. Last year's event -- and the resulting turnout -- confirmed that Chick-fil-A has a strong following of customers willing to go to great lengths to show their appreciation for cows. Thousands of customers visited Chick-fil-A restaurants across the country dressed in cow-themed costumes, ranging from simple cow-spotted t-shirts to full cow suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of Chick-fil-A's "Eat Mor Chikin(R)" Cow messages.

"Cow Appreciation Day is a great barometer of how passionate our customers are," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "If you're willing to dress up like a cow for a free meal, you're obviously a loyal and even raving Chick-fil-A fan. While the event is a natural tie with our cow-themed marketing campaign, Cow Appreciation Day is intended to be a fun day to reward some of our most loyal customers with free food. We enjoy watching the event grow year after year."

It was "udder insanity" at Chick-fil-A restaurants across the country last year for the Cow Appreciation Day celebration. The Chick-fil-A restaurant in Hendersonville, N.C. hosted a herd of 350 cow-spotted customers from summer camps, daycares and preschools. Another group of ambitious college students -- self dubbed "The Herd" -- set out on a "cattle drive" from Knoxville, Tenn. to Atlanta, Ga. on a mission to visit 30 Chick-fil-A restaurants in one day.

The excitement around Cow Appreciation Day is further proof that the love for Chick-fil-A's beloved bovines is as strong as ever. For the past 13 years, the renegade "Eat Mor Chikin" Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the "Eat Mor Chikin" campaign have enjoyed such widespread public success that the chain has turned the theme into a fully integrated marketing program. In addition to clever roadside billboards, the "Eat Mor Chikin" Cows are the focal point of Chick-fil-A's in- store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

In 2007, the Chick-fil-A "Eat Mor Chikin" Cows were recognized as one of America's most popular advertising icons in a public vote sponsored by Advertising Week and became the newest members of New York's Madison Avenue Advertising Walk of Fame. A permanent banner to recognize this achievement will be unveiled on Madison Avenue in 2008.

The Cows and their witty messages also have contributed to Chick-fil-A's business, as the chain's sales have more than quintupled since the Cows' first full year as unofficial icons for the brand, from $502 million in 1995 to more than $2.64 billion in 2007.

About Chick-fil-A, Inc.

Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick- service chicken restaurant chain (based on sales), with nearly 1,400 restaurants in 37 states and Washington D.C. In 2007, Chick-fil-A produced record sales of $2.64 billion -- a 16.09 percent overall increase and an 8.47 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 40 years. In 2008, BusinessWeek magazine included the chain in its Top 25 list of Customer Service Champs.

Credited with inventing the boneless breast of chicken sandwich over 45 years ago and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House(R) and Truett's Grill(R) full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at http://www.chick-fil-a.com , http://www.chick-fil-a.com/pressroom or http://www.truettcathy.com

SOURCE Chick-fil-A, Inc.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
Jiffy Lube
Jiffy LubeĀ® pioneered the fast-lube category more than 35 years ago, changing the way millions of drivers care for their vehicles. Today, Jiffy Lube...
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...
Kono USA
We've taken one of America's favorite foods and made it even better, innovative, authentic, exciting, and now, we're taking the states by storm.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.