The Co-Branded Concept Represents the First of Its Kind.
ATLANTA,- Marble Slab Creamery and Great American Cookies have announced the opening of a co-branded store in Anaheim, Calif. The new Creamery, located at New Garden Walk Shopping Center is the first of its kind. The store is owned and operated by husband and wife, Troy and Meredith Chadwick of Anaheim who opened the doors for business on Friday, June 13. The co-branded concept is supported by NexCen Brands, Inc. (NASDAQ: NEXC) ("NexCen"), parent company of Marble Slab Creamery and Great American Cookies.
"We are thrilled to have the opportunity to open the first Marble Slab Creamery and Great American Cookies co-branded store in California," said Troy Chadwick co-owner of the new Creamery. "Our customers will enjoy the taste and quality of our products that range from super premium ice cream to freshly baked cookies."
The innovative co-brand concept will combine the gourmet indulgence of Great American Cookies with Marble Slab Creamery's super premium ice cream. With ice cream being the summertime staple and cookies a quintessential all occasion treat, the co-branded store is set to be a year round attraction. Both Marble Slab Creamery and Great American Cookies' menu items are prepared fresh daily and the combined aroma of fresh baked cookies and waffle cones is a unique and irresistible element of the new concept.
"The opening of a Marble Slab Creamery and Great American Cookies co-branded store provides franchisees the opportunity to showcase two different gourmet entities," stated Chris Dull, President of NexCen Franchise Management. "Both entities set their quality standards exceptionally high, giving customers and products a fresh, homemade taste."
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in shopping centers nationwide. With a strategy and quality product that has propelled over 30 years of consistent growth, Great American Cookies now leads the mall-based cookie system. At Great American Cookies, the customer is able to enjoy the things that make life sweet. Whether they want a delicious fresh cookie, brownie or cookie cake, they will find a celebratory, fun environment with high quality and superior products.
Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies.
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New YorkTM and Waverly®.
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.