LARGO, Fla., July 1 // PRNewswire // -- Valpak(R) will deliver more than great values when it features the competition-based show HGTV Design Star and offers consumers and viewers the chance to win the "Be Your Own Design Star" $5,000 HGTV Design Star room makeover sweepstakes.
The contest promotion will be mailed on the Valpak blue envelope to 40 million households and one lucky viewer will win a $5,000 cash prize they can use for a room makeover. The Valpak and HGTV contest will be featured on the envelope and in promotional spots airing on HGTV through July 18.
Valpak, the most recognized direct mail brand in the United States, features monthly national promotions to add value for consumers looking for savings. National on-envelope promotions give high visibility for major television networks, movie releases, and celebrities, including CBS, Disney and Ellen DeGeneres.
HGTV Design Star, hosted by Clive Pearse, is now in its third season and airs Sundays at 9 p.m. ET. Each week viewers will watch the drama unfold as the designers size up their competition, navigate the compelling design challenges and attempt to impress the judges with their ingenious design skills. The show offers viewers not only the excitement of a competition, but also supplies great ideas and inspiration on new ways to decorate their homes with fresh and creative designs.
"The Valpak audience is perfect for this contest," said Melissa Fisher, Senior Vice President of Marketing and Communications at Valpak. "Valpak sends to homeowners with above average income and who are 29 percent more likely to have watched HGTV during primetime," said Fisher.
"This promotion is the perfect opportunity to showcase our signature series HGTV Design Star," said Lori Asbury, Senior Vice President, Marketing, Creative and Brand Strategy, HGTV. "Not only will we be able to target millions of consumers through Valpak mailer, but also a lucky homeowner will win a wonderful cash prize to use toward a room makeover."
Consumers can enter through the form found inside the Valpak envelope, or online at http://www.Valpak.com or http://www.HGTV.com/hgtv/design_star_2008 . The winner will be chosen August 15.
Headquartered in Largo, Florida, Valpak(R) is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. In 2008, Valpak will distribute some 20 billion offers inserted in more than 521 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.
HGTV, America's leader in home and lifestyle programming, is distributed to more than 95 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and- garden destination that attracts an average of 5 million unique visitors per month. HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming. The network's branded programming also can be seen in 131 territories across all seven continents and its selected programming is available to service men and women on board Navy ships and through American Forces Radio & Television Service (AFRTS), which services more than 1,000 outlets in over 175 countries. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by The E.W. Scripps Company, which also operates Food Network, DIY Network, Fine Living Network and Great American Country.