Yogen Fruz's Third Illinois Location Opening to Benefit Tri-Town YMCA
International Fro-Yo Chain Opens Store in Lombard; Gives 10 Percent of Profits to the Local YMCA
LOMBARD, Ill.--(BUSINESS WIRE)--Yogen Früz, a frozen yogurt chain with 1,100 stores in over 20 countries, announced today that it is opening its third Illinois location at Yorktown Center in Lombard, Illinois, located at the corner of Butterfield Rd. and Highland Ave. The grand opening event will be held on July 11th and July 12th. The store has partnered with the Tri-Town YMCA and will donate 10 percent of its opening day profits to the charity, which is organized to help build strong kids, strong families and strong communities through its specialized programs and services.
"We partnered with the Tri-Town YMCA because it has a proven history of giving back to the Lombard, Villa Park and Oakbrook Terrace communities," remarked Jerry Isaacson, one of the principals of Freezer Products LLC, the master franchisee for Illinois. "Yogen Früz has partnered with other local charities for past store openings as well. The Tri-Town YMCA represents a fundamental part of our company's mission: our commitment to the communities we serve."
In addition to offering proceeds to charity, the Lombard Yogen Früz opening will include giveaways and two-for-one product offering. The frozen yogurt store is located in the center court on the second floor of the Yorktown Center, next to the food court and Von Maur.
The Yorktown Center Yogen Früz is one of 30 locations expected to open across the U.S. this year. The Canadian-based chain has already opened U.S. locations in San Francisco and two other Chicago suburbs (Orland Park, Schaumburg). The company, which was founded in 1986, is an international franchise success, spanning countries like Canada, Taiwan, Venezuela and Guatemala, to name a few.
Yogen Früz's signature create-your-own yogurt/fruit blends are made from a combination of low-fat, non-fat or no-sugar-added frozen yogurt and any of 16 varieties of flash-frozen fresh fruit, mixed in the company's proprietary machines while customers watch. Low-fat and non-fat yogurt (as well as the dairy smoothies) are packed with added probiotic cultures that have been shown to promote a healthy digestive system, improve mineral absorption, fortify the immune system, manage lactose intolerance and even help lower cholesterol.
"Over the last four years, natural yogurts like Dannon's Activia have been the fastest-growing food category in U.S. grocery stores. This has familiarized American consumers with tarter yogurts, and that's what today's yogurt stores are delivering," said Aaron Serruya, co-founder of Yogen Früz. "The timing is right to build a U.S. presence."
About Yogen Früz
Yogen Früz is a world leader in the frozen dessert category, with 1,100 locations operating in over 20 countries. Yogen Früz pioneered the frozen yogurt category in Canada when it opened its first store in 1986. It remains a category leader with its broad menu, unique blending system, added probiotic cultures, distinctive store design and more than two decades of global operation.
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