Supercoups Announces Winner Of "Lucky Lemon" Charitable Campaign To Benefit Alex's Lemonade Stand Foundation

Rochester Resident Wins $1,000 Instantly

July 14, 2008 // Franchising.com // EAST TAUNTON, MA and ROCHESTER, NY - SuperCoups, a leading nationwide direct mail coupon franchisor since 1982 headquartered in Massachusetts, announced one of its winners in its "Lucky Lemon" envelope promotion.

Ms. Selethea Jones of Rochester, NY is the lucky winner of a $1,000 cash prize – her reward for finding a "Lucky Lemon" instant win ticket tucked among the local business coupons inside her SuperCoups envelope. Selethea is one of the winners to have claimed the prize money. Lucky Lemon tickets are randomly inserted into SuperCoups mailings through November, for a total of 40 million envelopes nationwide. "I'm so happy," she states. "This is such a great promotion and I never thought I'd ever be a winner. It couldn't have happened at a better time for me. I will probably use the money to pay off a bill for a computer I have, thanks to SuperCoups!"

SuperCoups' eight month-long sweepstakes promotion, entitled "When Life Gives You Lemons, You Win," is part of a SuperCoups-wide 2008 charitable campaign to raise funds and awareness for Alex's Lemonade Stand Foundation in support of pediatric cancer research. The promotion runs through November 2008 and more "Lucky Lemon" instant win tickets will be inserted over the next several months for the lucky recipients to win cash prizes. There is also an online component with the opportunity to win Apple iPods and a Grand Prize vacation for two to the British Colonial Hilton in Nassau, Bahamas.

For the second consecutive year, SuperCoups has chosen Alex's as the recipient of its annual charitable giving campaign. "This promotional campaign has two elements, one is instant win component where consumers can instantly win cash and prizes, and the other is the fundraising component involving participation from franchisees throughout the U.S. and the staff at our SuperCoups headquarters," states Jennifer Byrne, SuperCoups marketing and franchise sales manager. "Our franchisees requested that we partner again with Alex's Lemonade Stand Foundation based on the success of last year's campaign. Many franchisees are planning to host lemonade stands in their local communities along with their advertisers to help raise funds and create awareness for the cause."

Funds raised through November 2008 will be earmarked for this foundation that evolved from four year-old cancer patient Alexandra "Alex" Scott's front yard lemonade stand into a nationwide fundraising movement for childhood cancer research.

"We are so pleased to partner once again with SuperCoups in support of Alex's Lemonade Stand Foundation," states Jay Scott, Alex's father and executive director of the Foundation. "The enthusiastic efforts of SuperCoups, its franchisees and advertisers across the U.S. really help to spread the word about our organization as well as to raise much-needed funds. We're looking forward to continuing to move towards our goal of finding a cure for pediatric cancer patients."

Established in 1982, SuperCoups mails over 1.3 billion local savings coupons in 64 million bright yellow and blue envelopes to consumers throughout 17 U.S. states. For more information about SuperCoups' Lucky Lemon campaign, contact Jennifer Byrne, SuperCoups marketing and franchise licensing sales manager, at (508) 977-2010 or visit www.supercoups.com. For more information on SuperCoups' support of the Alex's Lemonade Stand Foundation campaign, visit www.supercoups.com/alex.

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