New Web Site Includes Booking Tool But Maintains Personal & Virtual Guiding Hand

SeaMaster Cruises Offers Consumers New, Personal Cruise Connection: www.seamastercruises.com

July 17, 2008 // Franchising.com // Minneapolis, MN –It's one thing to choose between a window seat and aisle seat. It's an entirely different and intrinsically more complex world when it comes to selecting the perfect cruise, and for that, vacationers across the United States can now rely on a new resource to provide a comforting and virtual guiding hand: www.seamastercruises.com. The completely redesigned site from SeaMaster Cruises® – America's fastest growing professional network of personal cruise experts throughout the United States – provides the best of both worlds: easy-to-navigate information and online cruise booking capabilities, plus connections to local cruise experts in communities from coast to coast.

Launched in 2004, SeaMaster Cruises offers discerning travelers more than just ordinary travel agents. SeaMaster Cruises' personal cruise experts are Web-savvy, value-conscious and have established relationships with the top cruise lines in the business, ensuring customers are being taken care of every step of the way.

"There are still many misconceptions about what a cruise is and who goes on them," said SeaMaster Cruises General Manager Mark Schiffner. "Our personal cruise experts are there to 'wow' each and every client, helping to dispel misconceptions, determine the type of cruise best suited for each individual, and educate them about the intricacies of a cruise vacation, including many points they may never have previously considered. The whole idea of a cruise is that it's an easy vacation, but unless you're booking with someone who thoroughly understands the entire cruise experience who can simplify the process, it's just as easy to get lost in the details," said Schiffner.

Schiffner noted three top consumer-friendly features within www.seamastercruises.com specifically designed to "wow" would-be cruise travelers:

Insider Knowledge: There are no secrets when it comes to SeaMaster Cruises. That's because above all else, they are looking out for the best interests of their customers. Visitors to the site may still be surprised by the wealth of information, including "6 Myths of Cruise Pricing," "Frequently Asked Questions" about cruising, and even a "First Time Cruiser Glossary."

Cruise Booking Capabilities: Unlike an airline ticket, most cruisers prefer to book their arrangements with a real person. If you don't want to book the actual cruise online, you can still search itineraries, prices, cruise ships, dates…essentially all the things you'd do on one of those other online sites…which leads to the next and perhaps most exciting feature of the site:

The Personal Cruise Connection: Whether you've researched your entire cruise down to the exact stateroom, or still have questions about cruising, all you have to do is type in your state and you'll get a list of the SeaMaster Cruises experts nearest you. Then, just pick up the phone or send an e-mail, and you'll get the personal assistance you deserve to make your next cruise the best cruise possible.

There are more than 130 SeaMaster Cruises personal cruise experts across the United States, each of whom has undergone highly specialized cruise training in classrooms and at sea, which allows them to not only book cruises, but also provide in-depth knowledge about specific cruise destinations and cruise lines. The training continues as the franchise owners build their businesses. Many of them have received advanced training through the Cruise Lines Industry Association (CLIA), and all have a passion for cruising themselves.

SeaMaster Cruises is a franchise network, meaning all personal cruise experts own their own cruise business. They have a vested interest in making sure each customer's experience is beyond phenomenal. Each franchise owner has a personal sub-site that links to the main www.seamastercruises.com site, allowing customers to learn more about their expertise and cruise specialties.

SeaMaster Cruises, a home-based, cruise-only franchise organization, is part of The Travel Franchise Group, LLC, which is a subsidiary of Travel Acquisitions Group. In addition to SeaMaster Cruises, TTFG brands include: Carlson Wagonlit Travel Associates, Cruise Holidays and Results! Travel®. In 2008, SeaMaster Cruises was ranked by Entrepreneur's Franchise 500 in the top 15 of all new franchises.

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