July 18, 2008 // Franchising.com // Bryson Hotel LLC has broken ground on a 59-room Microtel Inn & Suites hotel on Songbird Forrest Road in Bryson City, North Carolina 28713. The hotel – scheduled to open this fall – is located off US 74, two miles from Great Smoky Mountains National Park and Fontana Lake and eight miles from the Nantahala Outdoor Center. It is also nearby Harrah's Casino and Great Smoky Mountain Railway. The area, recently named one of the nation's best in the book 101 Best Outdoor Towns by Sarah Tuff & Greg Melville, is known for its whitewater venues, lakes and streams, biking and hiking trails, and magnificent mountain views.
Microtel Inns & Suites is the award-winning chain of all new-construction economy/limited service hotels. For the sixth consecutive year, Microtel has been ranked highest in guest satisfaction among economy hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM.
The new Bryson City hotel will showcase the Microtel brand's award-winning prototype design, and boast a contemporary and streamlined, yet practical environment, with unexpected enhancements that guests would not ordinarily expect to find in an economy hotel.
"We are excited to bring the Microtel concept to Bryson City, a quickly growing tourist destination with a real need for a new hotel," said Travis and Morgan Crisp, part owners of the new hotel and natives of Bryson City. "The Microtel brand is an excellent fit for this area and will serve the demand for quality and comfortable accommodations at a competitive price." Additional partners in the project include Mark and Jeanette Corbin, David Wijewickrama and Scott Taylor.
The three-story Microtel Inn & Suites in Bryson City will offer single, double and suite accommodations. With the new design, the hotel's color palette known as "Cappuccino" will integrate rich, deep colors to create a comfortable, inviting atmosphere and consistent theme throughout. All guestrooms will feature a flat-panel television, sleek granite countertops, and desk unit with easily accessible power and data ports. Suites, equipped with Microtel's signature MicroKitchen™, will be divided into four 'zones' with ample space to work, eat, sleep and relax.
Amenities will include free WIFI in all guestrooms; free local calls and phones with data port and voice mail; Microtel's new complimentary Get Up and Joe™ daily continental breakfast; a meeting room, and an outdoor swimming pool. In addition, the hotel will feature the stylish Microtel Dream Well™ bedding with plush pillow-top mattress and high quality 200-thread count white linens with triple sheeting.
There are currently 332 Microtel hotels open and under construction worldwide. The brand's new design – which is being launched at all new Microtel hotels – was created last November as an outgrowth of a competition that Microtel sponsored with the Savannah College of Art and Design (SCAD) in Atlanta, Georgia. It has received "Best Guestroom Design" in the limited-service category in the HotelWorld Global Hospitality & Design Awards competition, and Lodging Hospitality magazine's 2008 "Chain Leadership Award."
Microtel is a sponsor of The Society for Accessible Travel & Hospitality (SATH) and is known as the preferred hotel chain for travelers with disabilities.