Ben & Jerry's Throws National Tea Party!

Ice Cream Maker Launches Refreshing New Beverage with July 29th as Official Iced TeaZer Try Day

BURLINGTON, Vt.--(BUSINESS WIRE)--Ben & Jerry's is having a tea party- their way of course. Although you won't find any crumpets, you will find the all new and very refreshing Iced TeaZers. Only on July 29th at participating Ben & Jerry's Scoop Shops nationwide, Iced TeaZers will be debuting for only 99¢! Put your spending spree on ice; it's recession refreshment for less than a dollar.

What more could you want than a unique and revitalizing tea to beat the summer time heat? Made with white tea, ginger, & hibiscus, an Iced TeaZer is super tasty and really refreshing. It's all that and NO fat! How cool is that?

"It's a tea party for your tastebuds," said Ben & Jerry's TeaZer Guru, Alison Gilbert. "We're so excited that we're having an official Try Day so people can test drive an Iced TeaZer for only 99¢! This little 'brew-haha' is just our way of sharing the love."

The company has launched their invigorating tea-based beverages in participating shops throughout its 450 franchised Scoop Shops in the United States.

"Just imagine yourself on a hot summer day, with the sun beating down, and you're looking for that perfect pick-me-up," said Gilbert. "What can you get for 99¢ today? A quart of gasoline??? It's much less fun and not nearly as refreshing!"

Make sure to stop at the participating Ben & Jerry's near you on July 29th and get a refreshing summer treat for only 99¢. What better way to give teas a chance?

Please call your local Ben & Jerry's Scoop Shop for Details. http://www.benjerry.com/scoop_shops/

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2007 totaled approximately $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

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