Spicy Pickle(TM) Announces New Investor Fact Sheet

New Communication Tool Gives Investors a Quick, Easy Way to Learn More About Spicy Pickle(TM)

DENVER, CO--(Marketwire - July 29, 2008) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL) fast-casual restaurants announced today that it has created an investor Fact Sheet, detailing the nature of the Company's business, its dramatic expansion and prospects for growth.

To view and download the Fact Sheet go to www.spicypickle.com/pdfs/sp_factsheet.pdf.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "The Fact Sheet was developed as a communication tool to provide important information to investors. The Fact Sheet will be updated as we open new stores, acquire new franchisees and report our quarterly financial results. Our goal is to keep investors fully informed and up to date on our Company's progress."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 15 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statement:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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