The First-Ever Soccer Extravaganza of its Kind Debuts in Eight U.S. Hispanic Markets
MIAMI, July 29 // PRNewswire // -- Burger King Corp. (NYSE: BKC) today announced the roll-out of FUTBOL KINGDOM(SM), a series of innovative, street level futbol events to be held in eight markets across the United States throughout August and September 2008. The interactive FUTBOL KINGDOM(SM) experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
The free events will provide families and soccer enthusiasts with a unique and exciting experience featuring SOCCERSHOWDOWN, an internationally known team of champion freestyle and street ball players direct from Europe in their U.S. debut. The FUTBOL KINGDOM(SM) center court will feature SOCCERSHOWDOWN's amazing freestyle show along with interactive head-to-head demonstrations. The players will also teach these world famous SOCCERSHOWDOWN "ground moves" in clinics.
"FUTBOL KINGDOM(SM) demonstrates BKC's ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers. These unique, never-before-seen events also promote active lifestyle choices and provide families with a venue to spend time together in a fun, energetic setting," said Alexandra Galindez, director, multi-cultural marketing for BKC. "Best of all, these exclusive soccer events are free to everyone, so we encourage participants to spend a fun-filled day outside with us."
Surrounded by an array of thrilling challenges and activities, attendees will have the opportunity to participate in off-the-wall games such as: Binocubol, Esfera de Oro, and the skills challenge areas of Campo de Conquista (obstacle course); Powerbol (power & accuracy) and Matapenales (blocking ability). All of these activities will be accompanied by non-stop, high-energy music. Event goers are encouraged to participate in the various activities for a chance to receive Dr Pepper(R) and BURGER KING(R) giveaways. In addition, BURGER KING(R) treats and Dr Pepper(R) product sampling will be available at selected events, while supplies last.
FUTBOL KINGDOM(SM) 2008 tour schedule includes the following stops:
For more information about FUTBOL KINGDOM(SM), visit http://www.futbolkingdom.com .
The BURGER KING(R) system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at http://www.bk.com .
SOCCERSHOWDOWN (SSD) is an internationally renowned organization focused on soccer entertainment, and the cornerstone to futbol performers Soufiane "2Zani" and Kenan "Rathinho," creators of freestyle soccer. SSD's mission is to continuously offer innovative and creative concepts within the soccer industry.
SOURCE Burger King Corp.