Spicy Pickle(TM) to Be Featured on "Business and Beyond"

DENVER, CO--(Marketwire - August 4, 2008) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL) fast-casual restaurants announced today Platinum Television Group has selected Spicy Pickle™ for its innovative, educational television series "Business and Beyond." This feature segment is scheduled to air in New York, New Jersey and Connecticut on WRNN-TV at 6:30 am on August 5, 12, 19 and 26. Viewers should check their local listings for the appropriate channel.

The content of the show will include an interview with Company representatives and a discussion on the fast-casual dining industry. The feature will also cover the history of Spicy Pickle™ up to present.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "Given the opportunity to reach an audience of almost 20 million viewers through new media was an opportunity Spicy Pickle™ could not pass up. We are excited to participate in such an innovative TV show and look forward to future segments."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 15 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Spicy Pickle Fact Sheet www.spicypickle.com/pdfs/sp_factsheet.pdf

About Platinum Broadcasting Company

PBC, founded in 1997, is an independent media production company that specializes in educational programming for national and international markets. Since its inception, PBC producers have helped companies from around the world gain exposure via nationwide broadcast television, cable and satellite distributions systems. For over eleven years, PBC has produced magazine-style shows, nationally and regionally televised specials as well as a variety of corporate communications. PBC shows provide information on the latest in cutting edge technology, travel, sports, fashion, business solutions, health and a mix of many other exciting topics.

Forward-Looking Statement:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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