Rockin' Baja Recognizes New Opportunities San Diego Restaurant Chain Seizes New Customer Base

August 11, 2008 // Franchising.com // San Diego, CA – Keeping up with current trends is vital to success in the restaurant industry. Also key is keeping customers continually interested and engaged. At Rockin' Baja Coastal Cantina, staying on top of San Diego's lively happenings has given the San-Diego based chain the ability to directly connect with its customers. In turn, this strategy has helped the chain increase its revenue in recent months.

Recognizing an opportunity to reach a new clientele, Rockin' Baja reached out to supporters of Comic-Con, the annual comic and pop culture convention, with an action packed, comic-inspired menu. Starting on July 24, the event brought over 100,000 fans per day to San Diego over a four-day period. The menu is available at rockinbaja.com With its Comic-Con menu, the chain has taken its marketing efforts a step further, closing in on a new customer base only months before Rockin' Baja Coastal Cantina starts sprouting new locations across not only California, but across the country. New locations are scheduled to open this year in Burbank, CA; Biloxi, MS; Austin, TX; Laughlin, NV; San Jose, CA and more.

Even with economic pressure on consumers to spend significantly less on dining out, Rick DiRienzo, founder of Rockin Baja' Coastal Cantina, has weathered the general weakness in the restaurant industry by providing tasty food, good prices and an energetic atmosphere. He identified Rockin' Baja Gaslamp as the ideal locale to prove to customers Rockin' Baja is more than a name, it's an experience.

Rockin' Baja's Gaslamp location is a mere five minute walk from the San Diego Convention Center, where Comic-Con is held. Here, Comic-Con fans can connect with each other and enjoy their experiences over a great meal.

"Our Comic-Con menu really shows what Rockin' Baja is all about – fun, innovation, and customer satisfaction. As we grow, we try to do things a little differently than most of our competitors. Why not create a menu that's all about the world's largest comic convention? Customers love it and we love our customers. It's an easy trade," said DiRienzo.

Rockin' Baja thrives off the energy around this convention, and when customers enter, they feel it too. Rockin' Baja regulars as well as costume-clad Comic-Con attendees enjoyed a variety of Rockin' Baja favorites like Baja Buckets, tacos, fajitas, burgers, sandwiches and of course, beer and signature cocktails. Rockin' Baja's late night menu is available until 2 a.m.

For more information about Rockin' Baja Coastal Cantina, please visit the website at www.rockinbaja.com

About Rockin' Baja Coastal Cantina

Inspired by the flavors and the coastal tranquility of the small fishing village Puerto Nuevo, Rick DiRienzo introduced a new taste for lobster to the legions of lobster lovers in San Diego, CA. As a family owned and operated business, Rockin' Baja Coastal Cantina (formally named Rockin' Baja Lobster) opened its doors in 1983 and continues to ensure their family feel is present in each of their 10 locations throughout the United States. The restaurant features a fresh selection of seafood in addition to tender chicken steak, burgers and more. Rockin' Baja Coastal Cantina prides itself in offering a rockin' good time with truly delicious and unique dining experiences at every visit. Please visit Rockin Baja Coastal Cantina at www.rockinbaja.com.

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