Burger King Corp. Makes Strides with Innovative, Easy-to-Eat New Product That Gives Kids an Appetite for Apples
More Than Three Million BK(TM) Fresh Apple Fries Sold Nationwide at BURGER KING(R) Restaurants in Five Weeks
MIAMI--(BUSINESS WIRE)--Aug. 12, 2008--Burger King Corp. (NYSE:BKC) announced today that since the June 30 launch of BK(TM) Fresh Apple Fries - fresh-cut, skinless red apples sliced to resemble real french fries - more than three million servings have been sold, 85% higher than originally projected.
"We know it's not an easy feat for moms to get kids to choose fruit over other favorite foods," said Russ Klein, president, global strategy, marketing and innovation, Burger King Corp. "That's why we're thrilled about the success of BK(TM) Fresh Apple Fries. Providing innovative and nutritionally balanced menu options that parents and kids agree on is a hallmark of our BK Positive Steps(SM) and will continue to be a guiding principle as our menu evolves."
Available as part of the new nutritionally balanced BURGER KING(R) Kids Meal, BK(TM) Fresh Apple Fries provide a full serving of fruit, helping kids meet the recommended fruit intake. Burger King Corp.'s BK(TM) Fresh Apple Fries have also just received the "Kid Friendly Product of the Year" award from the Glycemic Research Institute (GRI) in Washington, D.C.
Certain statements made in this press release that reflect management's expectations regarding future events are forward-looking in nature, including statements regarding the Company's sales of BK(TM) Fresh Apple Fries exceeding original projections and the Company's belief that it will continue its strategy of providing innovative and nutritionally balanced menu options as a part of its BK Positive Steps(SM) nutrition program. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results to differ materially from those expressed or implied by these forward-looking statements, including those risk factors set forth in our annual and quarterly reports filed with the Securities and Exchange Commission and the following: (i) our ability to sustain product sales at current levels; and (ii) our ability to continue to develop innovative and nutritionally balanced menu options as a part of our nutrition program.
The BURGER KING(R) system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
SOURCE: Burger King Corp.