Economy isn't Weeding Out Lawn Care Service Customers

August 14, 2008 // Franchising.com // - (HOLMDEL, N.J.) – In the current economy, with daily living expenses like food and gas prices rising, many consumers are looking for ways to cut "luxury" spending, particularly services they're paying someone else to do. In fact, Consumer Reports' National Research Center said in May of this year 45 percent of consumers admit adopting a "do-it-yourself" mentality and use their leisure time to learn new skills.

However, Lawn Doctor, the nation's leading expert in lawn care, hasn't felt the effects of the struggling economy, and maintains its high customer retention rate for the eighth consecutive year. More than three-fourths of Lawn Doctor's customers renew their services after seeing the results the company delivers during a year's time.

Retention rates serve as indicators of efficiency, employee productivity and service quality. Consumers that utilize service businesses test the services during a year and then make the decision to remain with that company, seek another or perform the task themselves. In the case of Lawn Doctor, the company's strategy for keeping customers is service-focused, setting them apart from the competition. Lawn Doctor's nearest competition in the lawn services industry for customer retention rates comes in at 67 percent.

The Holmdel, N.J.-based company attributes its steadily high retention rate to increased referrals, incentives and focusing on its customers. All of Lawn Doctor's locations are franchises owned by local entrepreneurs and customers typically speak with local owners for service recommendations and questions, vastly different from a large company's customer service call center thousands of miles away. The company's services are cost-efficient at a price lower than a monthly cable bill. Often neighbors observe the results of Lawn Doctor's services and seek it out for their property – supporting the Consumer Reports' finding that 64 percent of consumers believe their neighbor has the most attractive lawn on the block.

"Lawn Doctor has established a reputation as a service-oriented company that is respectful of our clients. We genuinely pay attention to homeowners and their property, and don't waste their time attempting to sell additional products or services," said Paul Mumm, Marketing Director for Lawn Doctor. "Lawn Doctor consistently provides all of our clients with personal, customized service and promises a great looking, healthy lawn."

Lawn Doctor has been in the lawn care service industry for more than 40 years and has had a steadily inclining customer retention rate, particularly over the past decade. To maintain its growth, the company is further improving services with proactive surveys for existing customers and additional employee training for improved consumer communication.

About Lawn Doctor

For 40 years, Lawn Doctor has been a pioneer in the nation's lawn care service industry with innovative equipment, scientifically proven fertilization and horticultural methods and personal attention to each customer's lawn through locally owned and operated franchises. Through its comprehensive Web site, Lawn Doctor is a top resource for lawn care information in the country. For more information, visit www.lawndoctor.com.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream...
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Lightbridge Academy
Lightbridge Academy has a way of making parents and children feel like they’re special. Here, they are surrounded by a Circle of Care that’s more...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)