Herndon, Virginia Wakes up to the Smartest Trend in Travel

Element Herndon opens in the spring of 2010 in the Dulles Technology Corridor

WHITE PLAINS, N.Y., Aug 19, 2008 (BUSINESS WIRE) -- Today, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announced an agreement with Diamond Properties, LLC (www.diamondpropertiesllc.com) and Crestline Hotels & Resorts, Inc. to open the third Element Hotel in the Washington Metropolitan Area in Herndon, Virginia in the spring of 2010. Inspired by Westin Hotels & Resorts, Element Herndon will offer a new extended stay experience with inspiring public spaces, modern style and eco-friendly design. Element is Starwood's newest hotel concept and the first hotel brand in the country to mandate all hotels pursue the U.S. Green Building Council's (USGBC) LEED certification, the nationally accepted benchmark for the design, construction, and operation of high performance green buildings.

Awaken to Smart Design

The Element brand's unique design philosophy is evident the moment guests arrive. After passing through a signature portal that provides a literal bridge to the Element interior, guests will be greeted with streams of natural light from a multi-storied window wall. The vitality of the lobby will be matched by the energy of the hotel's outdoor courtyard and art sculpture, where a weekly evening reception allows guests to interact and enjoy savory food and a glass of wine or a draft microbrew beer.

"Herndon's thriving business community and close proximity to our nation's capital make it the perfect home for the Element brand," said Brian McGuiness, Vice President, Element & Aloft Hotels. "Guests at Element Herndon will be able to experience a whole new perspective on extended stay travel, as well as convenient access to the area's premium golf, dining, entertainment and historical sites."

The smart design and clever use of space in the hotel's 163 guest rooms will rejuvenate and energize guests for work or play. Guests will be able to customize their rooms to meet their needs with the multi-purpose, modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. In addition, each room offers a fully equipped kitchen that features modern, ENERGY STAR-rated appliances and all the utensils necessary to prepare a gourmet meal. Guests will rest soundly in the signature Heavenly(R) Bed, and wake up and recharge each morning in a sleek, spa-inspired shower.

A Vital Travel Hub

Herndon, Virginia is part of the Dulles Technology Corridor, which houses the offices of AOL, Volkswagen, Verizon, Network Solutions, Airbus North America and Orbital. The area is also home to the Steven F. Udvar-Hazy Center of the National Air and Space Museum, Mount Vernon, famous battle sites and a number of championship golf courses. Only a quick drive away from the Dulles International Airport and Washington DC, Herndon truly has something for everyone.

"We are so excited to be involved with one of the first Element Hotels," said Dave Durbin, President & CEO, Crestline Hotels & Resorts." "We look forward to working with Diamond Properties on the development of Element Herndon and providing travelers to the area with a natural place to thrive."

Space to Live Your Life

A signature breakfast offering, state-of-the-art fitness center and uninterrupted indoor/outdoor public spaces will deliver everything the guests need to work, relax or socialize on their schedule. Intuitive staff will provide guests the personalized attention they need and the space they desire to maintain balance while away from home.

Element Herndon will also feature 700 square feet of meeting space, an integrated technology center and library, as well as cafe seating, a workspace and a flexible lobby lounge space.

Great for the Earth, Great for Guests

Element is making history by requiring all its hotels to pursue the U.S. Green Building Council's (USGBC) LEED certification. The brand's green features are cleverly designed to be as aesthetically appealing as they are eco-friendly, so guests never compromise on style and comfort. Element Hotels will be equipped with energy-efficient, stainless steel appliances and lighting, and water-efficient faucets and fixtures. Guests can continue daily routines such as recycling papers and plastics, as well as using green materials, while those driving hybrid cars will be rewarded with priority parking. Filtered water in guest rooms and amenity dispensers in the showers will reduce waste. In addition, Element Hotels will use low VOC (Volatile Organic Compound) paints and carpets with up to 100% recycled content and anti-microbial carpet pads to improve indoor air quality for guests and staff. Even the ubiquitous "Do Not Disturb" sign will be replaced with an environmentally-friendly magnet.

About Starwood Hotels & Resorts Worldwide, Inc.[/

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Crestline Hotels & Resorts, Inc.

Crestline Hotels & Resorts, Inc. is one of the nation's largest independent hospitality management companies. Founded in 2000, the company presently manages 70 hotels, resorts and conference and convention centers with nearly 14,600 rooms in 14 states and the District of Columbia. Crestline Hotels & Resorts manages over 13 independent properties in major US markets including Atlanta, Houston, Chicago, Los Angeles and Washington D.C. Crestline also manages properties under such well-regarded brands as Marriott, Hilton, Westin, Renaissance, Sheraton, Crowne Plaza and Wyndham. For more information visit: www.crestlinehotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
MassageLuXe
MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single...
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
FASTSIGNS
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)