Spicy Pickle(TM) Announces the Grand Opening of Its Most Recent Restaurant in Brooklyn Heights, New York

DENVER, CO--(Marketwire - August 20, 2008) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL) fast-casual restaurants announced today that the grand opening of its most recent restaurant at 143 Montague Street, Brooklyn Heights, New York was held on August 14, 2008. The new restaurant marks the 15th state for Spicy Pickle™ and the first location in New York. Spicy Pickle™ is quickly gaining a nationwide reputation for its exotic paninis, salads, subs and Neapolitan-style, thin crust pizzetti pizzas, featuring natural fresh ingredients served on handcrafted artisan breads -- all combined with warm and welcoming service and a comfortable local atmosphere.

Spicy Pickle™ restaurants are at the forefront of today's fast casual dining trend, combining unique and innovative breakfast, lunch and dinner items with prices that are below that of typical casual restaurants. In addition to its in-store selections, this location offers a full range of catering services.

The phone number is (347) 463-9403 and the fax is (347) 463-9840. The email is pickle15@spicypickle.net. Hours are Monday - Sunday 7:00 am - 10:00 pm.

The Company also announced the closing of the Sacramento, California restaurant earlier this month. This restaurant was located at the State Capitol Complex to mainly serve California State employees. Unfortunately, due to recent pay cuts and layoffs among the state employees sales were adversely affected and this franchise restaurant was unable to achieve profitability. Prior to this store closing, the new Brooklyn Heights restaurant would have marked the 43rd restaurant opening. With the Sacramento closing, the current Spicy Pickle™ restaurant count is 42.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We are extremely pleased to open our first restaurant in New York in the historic Brooklyn Heights neighborhood. This premier location has high-volume traffic and meets our demographics which include large daytime populations with administrative and professional concentrations. Home to the original deli sandwich, we are optimistic that our concept will be overwhelmingly accepted in New York and anticipate continued expansion throughout the state. With an additional 85 pre-sold stores nationwide, we look forward to our continued domestic expansion."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Spicy Pickle Fact Sheet:
www.spicypickle.com/pdfs/sp_factsheet.pdf

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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