Supercoups Announces Winner Of Online "When Life Gives You Lemons, You Win" Charitable Campaign To Benefit Alex's Lemonade Stand Foundation

Kittery Resident Wins $1,000 Instantly

August 25, 2008 // Franchising.com // EAST TAUNTON, MA and KITTERY, ME: SuperCoups, a leading nationwide direct mail coupon franchisor since 1982 headquartered in Massachusetts, announces one of its winners in its "When Life Gives You Lemons, You Win" envelope promotion.

Joan Coussoule of Kittery, ME is the lucky winner of a $1,000 cash prize - her reward for entering the on-line version of the promotion. "Lucky Lemon instant win tickets are randomly tucked among the local business coupons in the blue and yellow SuperCoups envelope for a total of 40 million envelopes nationwide through November 2008. However, anyone who does not find a winning ticket in their envelope has the opportunity to go online and play the scratch and win game for their chance to win fabulous prizes. Joan is one of the winners to have claimed the online prize money.

Joan, a retiree who takes care of her grandchildren during the day, said, "I couldn't believe it when I scratched the online Lucky Lemon ticket because I got three matching logos. It is going to come in real handy because I live in Maine and we get real cold weather up here," comments Joan. "I need a new furnace and this money is going to go towards paying for it. It couldn't have come at a better time and I am so, so happy. This is wonderful. Thank you so much, SuperCoups!"

SuperCoups' eight month-long sweepstakes promotion, entitled "When Life Gives You Lemons, You Win," is part of a SuperCoups-wide 2008 charitable campaign to raise funds and awareness for Alex's Lemonade Stand Foundation in support of pediatric cancer research. The promotion runs through November 2008 and there is still a Grand Prize vacation for two to the British Colonial Hilton in Nassau, Bahamas to be won through the online component of this promotion. SuperCoups, a company focused on local communities and helping small businesses grow and consumers save money on products and services they need, will be inserting more "Lucky Lemon" instant win tickets over the next several months for lucky recipients to win cash prizes.

For the second consecutive year, SuperCoups has chosen Alex's as the recipient of its annual charitable giving campaign. "This promotional campaign has two elements, one is the instant win component where consumers can instantly win cash and prizes, and the other is the fundraising component involving participation from franchisees throughout the U.S. and the staff at our SuperCoups headquarters," states Jennifer Byrne, SuperCoups marketing and franchise sales manager. "Our franchisees requested that we partner again with Alex's Lemonade Stand Foundation based on the success of last year's campaign. Many franchisees are planning to host lemonade stands in their local communities along with their advertisers to help raise funds and create awareness for the cause."

One hundred percent of the funds raised through November 2008 will be earmarked for this foundation that evolved from four year-old cancer patient Alexandra "Alex" Scott's front yard lemonade stand into a nationwide fundraising movement for childhood cancer research.

"We are so pleased to partner once again with SuperCoups in support of Alex's Lemonade Stand Foundation," states Jay Scott, Alex's father and executive director of the Foundation. "The enthusiastic efforts of SuperCoups, its franchisees and advertisers across the U.S. really help to spread the word about our organization as well as to raise much-needed funds. We're looking forward to continuing to move towards our goal of finding a cure for pediatric cancer patients."

Established in 1982, SuperCoups mails over 1.3 billion local savings coupons in 64 million, bright yellow and blue envelopes to consumers throughout 17 U.S. states. For more information about SuperCoups' Lucky Lemon campaign, contact Jennifer Byrne, SuperCoups marketing and franchise sales manager, at (508) 977-2010 or visit www.supercoups.com. For more information on SuperCoups' support of the Alex's Lemonade Stand Foundation campaign, visit www.supercoups.com/alex.

About SuperCoups:

SuperCoups, a Valassis company, is a leading direct mail franchisor throughout the United States. Since 1982, SuperCoups has delivered local savings coupons to consumers. Currently, the company mails over 1.3 billion offers in 64 million envelopes to 17 U.S. states. Franchisees are professionally trained to assist advertisers in developing effective offers and campaigns to maximize sales results and growth. SuperCoups is headquartered in a state-of-the-art 62,000 s/f facility at 350 Revolutionary Drive in East Taunton, MA 02718. Phone: (508) 977-2000; Web: www.supercoups.com.

About Valassis:

Valassis is the nation's leading marketing services company, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform - in-home, in-store and in-motion. Through its newest offering - redplum.com - consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 29 states and nine countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com.

About Alex's Lemonade:

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $18 million towards fulfilling Alex's dream of finding a cure, funding over 50 research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit www.AlexsLemonade.org

"When Life Gives You Lemons, You Win" promotion developed by COHEN-FRIEDBERG Associates ("CFA"), Framingham, MA

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