JMWeichertGroup Builds Success for Developers in Challenging Market
September 04, 2008 // Franchising.com // Morris Plains, N.J. – With competitive pressure rapidly rising in the new home marketplace, many builders and developers have been left searching for solutions to stimulate their business. Through an expert team of new home professionals supported by the resources of Weichert, Realtors, one of the nation's largest independently owned residential real estate companies, the JMWeichertGroup delivers the advantage builders and developers need in today's challenging market.
A single source for integrated solutions, the JMWeichertGroup conducts in-depth research to create successful marketing and sales programs for high density communities that include condominiums, lofts, townhouses, mixed-use, and traditional neighborhood developments. A testament to the company's reputation, industry-leading clients such as Roseland Property Company, Fields Development Group, Sterling Properties and Woodmont Properties have recently selected the JMWeichertGroup to represent their developments.
"At the JMWeichertGroup, we create innovative marketing solutions that sell communities," said James Weichert, Jr., Vice President of the JMWeichertGroup. "Our exceptional capabilities and systems have proven effective for our clients in maximizing the return on their investments across product types, price points and market areas, even in today's more challenging sales environment."
For example, since commissioning the JMWeichertGroup to market two developments in Morristown, N.J., regional real estate leaders Roseland Property Company and Woodmont Properties have realized outstanding results. Within months, 30 of the 73 residences at 40 Park, overlooking the Morristown Green, were sold pre-construction – a remarkable feat given the quantity of more readily available homes in the area. Likewise, for The Residences at Vail Mansion – built in conjunction with Applied Development Company at the site of a landmark mansion dating back to 1916 – the JMWeichertGroup was able to secure the sale of nearly 90 percent of the residences pre-construction. In addition, price points in excess of $1.2 million were attained; a figure that had not yet been realized for a product of this type in Morris County.
The JMWeichertGroup has also established a successful relationship with Fields Development Group, a third-generation real estate developer based in Hoboken, N.J., and a leader in the state's urban marketplace. The company brought on the JMWeichertGroup to manage the marketing program for Ivy House, a boutique condominium development in the Powerhouse Arts District of Jersey City, N.J. Within two months of opening, more than 50 percent of the units were sold.
In addition, the company's seasoned team of new home professionals has provided consulting and marketability studies for an array of projects under development in locations such as Bayonne, Newark, Trenton, and Englewood, N.J.; Savannah, Ga.; and Charlotte, N.C.
"For each development, we create a customized research, marketing, and sales program that enables us to increase sales and reduce our client's costs," added Weichert. "We feel the JMWeichertGroup can achieve the level of performance necessary to succeed in today's challenging market that other companies simply cannot match."
Weichert has nearly 18,000 sales associates in more than 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.