Mr. Lube Hits the Road With WOW Mobile Media

Toronto, Ontario--(Marketwire) - Mr. Lube has partnered with WOW Mobile Media to launch a promotional campaign using "rolling billboard" transport trucks as its latest advertising medium.

WOW Mobile's trailers travel the highest traffic routes across and in Canada's top ten markets, with a focus on southern Ontario and the Greater Toronto Area. Mr. Lube's three month campaign is estimated to generate approximately 30 million Adult Impressions. During the first month of the campaign ten - 53 foot vehicles carried the Mr. Lube message and were seen by 10 million motorists in the GTA. The campaign was designed to stimulate brand awareness and encourage consumers to visit Mr. Lube's website (www.mrlube.com), ultimately driving customers to a Mr. Lube for warranty-approved servicing of their vehicles.

"WOW's marketing strategy allowed us to explore an advertising medium that was new to the Mr. Lube organization," says Kaan Sayiner, Director, Marketing and Communications. "As our organization had never done this type of advertising before, it was a good opportunity for us to impact our business in a new and creative strategy. By targeting consumers in their vehicles, we are able to provide top of mind recognition of Mr. Lube and promote awareness of our convenient, no appointment necessary, warranty-approved services."

"Mr. Lube is a great example of a Canadian marketer that is open to innovative, creative and very cost-efficient new media opportunities that will help build their business," says Lyle Goodis, President of Toronto-based WOW Mobile Media. "WOW Mobile's fully wrapped truck-trailer ads represent a terrific media tool to reach millions of busy, mobile customers. We're now seeing solid response from clients about our powerful, creative and very competitive alternative to traditional Out-of-Home media formats."

About WOW Mobile Media

WOW Mobile Media has over 4,000 53', 48' and 26' trucks and trailers available across Canada for both B2C and B2B marketers who wish to effectively get their brand message out to a large, mobile, lucrative and hard-to-reach audience. WOW Mobile offers advertisers the finest strategic campaign planning, creative and production resources in Canada to help marketers build their brands. For more information, see www.wowmobilemedia.ca.

About Mr. Lube Canada

Mr. Lube Canada is Canada's leading quick lube provider in the automotive routine maintenance category with 93 locations across Canada. Founded in 1976, Mr. Lube Canada has served over 32 million customers in its 32 year history. Headquartered in Delta, BC, the company also has a regional office in Mississauga, Ontario to support its national franchise network. For further information, visit www.mrlube.com.

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