Balihoo Announces that Carpet One Floor & Home will Offer Balihoo Marketer Edition to Carpet One Retailers Nationwide
Balihoo's Ad Management and Marketing Solution to Empower Local Marketing Efforts
September 16, 2008 // Franchise Update // BOISE, ID. - Balihoo, the leading provider of advertising productivity tools that dramatically streamline the media buying process across all media types, announced today that Carpet One Floor & Home will implement Balihoo Marketer Edition across its network of more than 900 retailers in North America.
Carpet One Floor & Home is the largest division of CCA Global Partners, a leading management and marketing company serving the retail and service community.
Launched to Carpet One Floor & Home members as "MarketRIGHT 3.0", Balihoo Marketer Edition is a web-based software application that centralizes the management and execution of local marketing activities for national brands like Carpet One Floor & Home. Balihoo Marketer Edition enables these brands to implement distributed demand-generation efforts effectively and consistently while lowering overall marketing costs. The Balihoo Marketer Edition solution will provide the following benefits to local Carpet One Floor & Home members:
- The ability to easily access and customize corporate creative templates across all media, including print, radio, television, online, and search engine advertising
- Planning, negotiation, purchase and placement of local media across all mediums
- Aggregation of national buying power to maximize local marketing budgets - including a low-price guarantee
- Comprehensive Web-based reporting tools that deliver real-time results
"We are excited to offer Balihoo Marketer Edition to our dealers branded as MarketRIGHT 3.0, " said Frank Chiera , VP of Marketing, Carpet One Floor & Home. "Balihoo ensures that local Carpet One marketing is efficient, effective and always in concert with our national brand."
To encourage participation and increased local marketing, Carpet One is offering rebates to local dealers of up to 50% of their marketing spend that goes through MarketRIGHT 3.0. Since the incentive program was launched on August 18, more than 300 dealers have signed up.
"I have been pleasantly surprised at what Balihoo can do," said Wayne Wengerd, owner of Bear Carpet One Floor & Home in Sugarcreek, Ohio. "It's very thorough and well thought out. Balihoo makes it easy to create, manage and execute our advertising campaigns across the complicated media landscape of print, online, radio and television. It's a win-win for us: we are able to identify the best media mix - at the best price - to target potential customers."
"We are proud to count an innovative market leader like Carpet One Floor & Homeas a Balihoo customer," said Pete Gombert, CEO of Balihoo. "We believe that by driving creative consistency, best practices in marketing and media, and aggregated media buying power throughout the organization, Balihoo delivers true value to the franchise marketing model.
Contact Balihoo directly to learn more about Balihoo Marketer Edition.
Balihoo (www.balihoo.com), based in Boise, Idaho, is the leading provider of advertising productivity tools that dramatically streamlines the media buying process, allowing media buyers and sellers to shift more time from administrative work to high-value, strategic efforts. This combined efficiency results in better media plans, increased sales and an overall greater return on invested time and resources.
About Carpet One Floor & Home
Carpet One Floor & Home (www.CarpetOne.com)is North America's leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Liz Claiborne Home, Good Housekeeping, and Lees.