Internet Marketing Scales New Heights with Social Media

Internet Marketing Scales New Heights with Social Media

WSI Global Consultants' Network Analyzes Trends and Shares Best Practices

Toronto, Canada, September 13, 2008 --( Social media driven by innovative tools and techniques like blogs, video marketing, social networking and community sharing sites is taking Internet marketing to unprecedented heights. This is the theme for the WSI International Excellence and Innovation (E&I) Convention in Las Vegas from September 15th to 17th, 2008. The world's leading provider of Internet marketing solutions is hosting this year's convention to analyze trends and share best practices related to the growing field of Internet and social media marketing. More than 250 WSI Internet Marketing Consultants, part of the over 1500 strong WSI franchisee network will attend this year's convention at the Luxor Las Vegas Hotel.

WSI's International Excellence and Innovation (E&I) Convention is aimed at presenting innovative ideas, introducing leading edge products and services and sharing of Internet best practices. Internet marketing experts from industry leading global organizations will share their knowledge and offer advice to participants on ways to best utilize and implement social media and the latest in Internet marketing practices to their end clients.

Ron McArthur, president, WSI says, "What started as a youth community infotainment trend with the likes of Facebook, YouTube, Blogger, MySpace and other social media channels, has now become a revolution of the New Influencers. A revolution that has tremendous potential for commercial and economic contribution. Our global conventions and the Excellence and Innovation Convention series facilitate real-time knowledge sharing within the WSI network to help our customers maximize online conversion and always stay competitive. As we converge at Las Vegas this year, we have the best minds in the industry coming together, exploring ways that will take Internet marketing to new heights using the exciting and dynamic growth in social media."

Stefan Tornquist, Director of Marketing and Research at MarketingSherpa Inc., a leading research firm, will address the convention as Keynote Speaker. In his presentation, entitled "Awake the Dead... Tactics to Bring to Life Your Landing Pages", Stefan will reveal the secrets to reviving "dead" or ineffective landing pages online and transforming them into compelling customer conversion channels. His presentation will be followed by an hour long critique session on "live" landing pages, enabling participants to understand the practical nuances of landing page optimization.

In addition to offering their knowledgeable Keynote Speaker, MarketingSherpa is adding further value by giving away free, one-year memberships (valued at $379/year) exclusively to WSI Consultants at the E&I Convention 2008 in Las Vegas.

Other renowned guest speakers include Amy Black of WSI Live (Platinum Sponsor) in an expert panel discussion on Internet marketing and social media: "The Next Frontier". She will also be a co-panelist along with Benjamin Poch of WSI Local Adworks (Title Sponsor).

Break-out sessions and presentations throughout the three days of the convention include "Web 2.0 and the SMB Marketplace", "Social Media Optimization", "Lead Generation on Steroids" by Stu Heinecke, president CartoonLink (Platinum Sponsor) and other equally interesting topics.

On the eve of the convention, a charity golf tournament in aid of the Make Child Poverty History (MCPH) initiative will tee off on the Desert Pines Golf Club in Vegas. WSI is a founding member and proud supporter of MCPH and has already hosted close to a dozen such golf events in different locations around the world raising significant donations to help alleviate child poverty.

The opening night of the convention at Luxor, an Egyptian theme hotel, features a gala dinner and presentation of the 3rd Annual WSI Web Awards and 2nd Annual Excellence Awards. Some prominent suppliers in the WSI eMarketplace are also being recognized for their phenomenal support and delivery in this channel. The third and final day of the convention is dedicated to Advanced Internet Marketing (AIM) techniques like WSI Website Conversion Architecture™ Optimization, Social Media Marketing, Search Engine Marketing and case studies on Integrated Marketing practice.



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