Diagnose the Client's Pain with a Complete Check-Up

By: ActionCOACH | 0 Shares 99 Reads

Business Coaches poke and prod ailing companies to find the cure

/24-7PressRelease/ - LAS VEGAS, NV, September 17, 2008 - Owning a business today is as much work as running the business. The hours required of executive leadership by the ever-changing tangle of regulatory, tax, legal, human resources, and employee benefits issues detract from revenue-related sales and operations activities. When the company is a small-to-medium sized business, and all responsibility falls on a single owner or small partnership, the workload can be overwhelming. It is the stress and frustration of managing those non-revenue related tasks that former business owners most often cite as their reason for closing the doors.

It is unfortunate that many motivated entrepreneurs, with marketable skills and sound business judgment, are simply driven from business ownership by complexity that saps their enthusiasm over time. It represents a huge opportunity for the growing number of Business Coaches - typically a successful entrepreneur or veteran corporate executive that brings a wealth of solid business experience to assist all facets of a client company's management. To turn around stagnant businesses and re-energize tired owners, according to ActionCOACH Marketing Director Jodie Shaw, the Business Coach has to refocus the company on the primary goals of enhancing the owner's lifestyle and job satisfaction.

"Those goals surprise most new clients," Shaw said. "Managing the business has become their lifestyle, and they'd be satisfied for even a few extra minutes of rest every day. Yet, they immediately recognize that we're right. At that point, we have to help the business owner identify the source of his pain. Like a doctor, ActionCOACHs ask questions. We examine the 'patient' company, review its 'medical history,' and capture its 'vital signs' before diagnosing and treating any 'symptoms.' Our goal is to fully understand the pain - how it feels, when it occurs, and any contributing factors. With that information, we can begin 'treatment.'"

Their business 'check-up' complete, owners learn to focus on their own needs. After that, the myriad tasks involved with managing their company become easier to delegate or outsource. The Business Coach can recommend process changes and personnel training that facilitate the work assignments that will attain the owner's new goals. Relieved of the most stressful management tasks, owners are re-motivated and now have the time to focus on operations and sales, with the result that revenue increases and profit grows.