September 17, 2008 // Franchising.com // Premier Inn, the UK's largest and fastest-growing hotel operator, is to set new industry standards for sustainable design and construction in the hotel sector with its new Tamworth hotel in Staffordshire, now under construction and opening in December.
The flagship green hotel brings together the very best environmental initiatives from Premier Inn's parent company Whitbread, whose approach to the environment is focused on reducing wastage and increasing efficiency.
Full details of how Whitbread is reducing its environmental impact are contained in the company's 6th annual Environmental Report which is also being published today at http://www.whitbread.com/.
The flagship site will reduce energy consumption by up to 80 per cent and is a test-bed for Premier Inn to trial the best green technologies currently available, to see which are viable for their hotels in the future. With Premier Inn's target of 55,000 bedrooms within five years, the Tamworth scheme has the potential to transform how Premier Inn procures property and construction services.
The combination of building materials and low carbon technologies being used at Tamworth is not matched anywhere else in Britain.
Premier Inn's commitment to the environment has been welcomed by the Building Research Establishment (BRE) and the Carbon Trust in the expectation that others in the sector will follow Premier Inn's positive lead.
Alan Parker, CEO of Whitbread, says: "This hotel is truly ground-breaking in that this combination of technologies has never been used before in the UK. They were chosen from a range of initiatives that we believe deliver the most positive social and environmental impact on future hotel builds.
"Hotel energy use is a complex equation and we have taken a first step in deploying all technologies available to us, in order that we get it just right. This will allow us in the future to implement sustainable practices across our wider estate."
Whitbread PLC is the UK's largest hotel and restaurant company operating market-leading businesses in the budget hotels and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee.
Whitbread PLC employs over 33,000 people and serves 11 million customers every month in its 1500 outlets across the UK.
In the financial year ending 28th February 2008, Whitbread PLC reported an 11.3% increase in Group Revenue* to £1.18 billion and 26.3% increase in Pre-tax Profit** to £210.3 million.
Whitbread PLC is a FTSE 100 company, listed on the London Stock Exchange. It is also a member of the FTSE4Good Index. In July 2008, Whitbread's market capitalization was circa £2.0 billion.
* Sales from Continuing Whitbread Plc (excluding the disposed Pub Restaurants, David Lloyd Leisure and TGIF)
** Pre-tax profit from Continuing Operations, pre exceptional
Premier Inn is the UK's largest and fastest-growing hotel brand with over 500 budget hotels and more than 35,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.
Premier Inn was the first Britain-wide hotel group to sign up with national tourist boards VisitBritain, this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.
A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.