September 18, 2008 // Franchising.com // Behind a nondescript series of buildings on Starkey Rd., in Largo, FL, Concrete Technology, Inc., has been bringing a high tech sheen to a low tech industry, using state of the art engineering and chemistry to attack the world of unsightly concrete.
Concrete Technology, Inc., or "CTI," began its operations in Largo, Florida in December of 1991. CTI's founder, Kevin Rosenberger, was a craftsman in the coatings industry for years prior, installing river rock coatings in the Tampa Bay area. Mr. Rosenberger experienced numerous problems with the longevity of those coatings and set out to find a long lasting solution for a market that he saw as having huge potential. He began experimenting with acrylic cement coatings in the mid 1980's and after numerous lab and field tests began marketing a formulation of acrylics and resins that offered a superior coating for concrete surfaces.
CTI began manufacturing their own coatings in 1992. CTI's business philosophy has always been to provide the highest quality coatings available, coupled with in-depth initial training and ongoing support. To distribute their products and provide service to the public, CTI looked for qualified people across the country who wanted to establish their own businesses representing the CTI product line. CTI found an overwhelming acceptance of its products and the business began with a jump start, exploding onto the scene in its early years. By the end of 1996, CTI had blossomed to over 200 Dealers nationwide with representation in 10 countries, and manufacturing facilities in excess of 80,000 square feet. In 1997, with over 400 Dealers across the United States and representation in 17 countries, CTI was honored by INC Magazine with its "INC 500" designation, as one of America's fastest growing, privately held companies.
One of the keys to CTI's huge acceptance is their product's ability to withstand extreme environmental conditions. Whether it's sub-zero temperatures in Alberta, Canada, or heat in excess of 100 degrees in Phoenix, Arizona, the CTI System is designed to withstand those extremes, while providing a beautiful, durable finish to surfaces such as driveways, patios, pool decks, walkways and commercial areas.
CTI prides itself on being the leader of the acrylic cement coatings industry. In addition, CTI has established a network of the finest trained Dealers in the market today. Our Dealers operate businesses across the world and pride themselves on providing their customers with the highest quality products available, applied through the finest installations possible.
With more than 90-Million square feet installed world-wide, the future of CTI is becoming more exciting each day. As CTI coatings have become more well known by both the general public and property developers, their acceptance has increased geometrically. The wave of the future for concrete surfaces is customers demanding more decorative looks for areas that were once accepted as mundane. Mr. Rosenberger has been quoted as saying "We're not waiting for the industry to shape itself, we're looking to shape the industry." And shape the industry we have. CTI has not only brought the public a product that customers are truly delighted with, it has also provided a vehicle for entrepreneurs to realize the vision of having their own business. With the CTI business model, start up money that once filled the pockets of franchisers can now be put toward product inventory, marketing, and business development. Additionally, subjects of prime importance to business startups such as organization, customer development and cash flow are all covered during initial training.
The CTI business model is one that virtually insures a small business person's success. And, by staying true to our initial vision of unbridled quality, in-depth training and 24/7 support, we have assisted literally hundreds of small business owners in realizing their dreams.