Pizza Hut(R), Rockstar Games Team Up to Give Away $100k Saleen Mustang

Customized Vehicle is the Grand Prize in the Midnight Club LA Sweepstakes

DALLAS, Sept. 18 // PRNewswire // -- Pizza Hut is teaming up with Rockstar Games to celebrate one of the year's most-anticipated video game launches with the Pizza Hut and Rockstar Games' Midnight Club LA Sweepstakes. Pizza lovers and gaming enthusiasts will have the chance to drive away with a $100,000 customized Saleen Mustang -- their very own model of the car featured in the game.

Customers can enter to win at from September 22 through November 10, 2008. They will be entered for a chance to win the grand prize and they could instantly win one of hundreds of great prizes.

"Pizza Hut and Rockstar Games are giving gamers a unique opportunity to connect with the Midnight Club LA game experience through this sweepstakes," said Bernard Acoca, senior director of digital marketing for Pizza Hut. "Video game enthusiasts love pizza and are some of our most loyal customers. We're thrilled to team up with Rockstar Games to give away this one-of-a kind vehicle."

For those who don't drive off with the grand prize, there are several other great chances to win. Additional prizes include two sets of TIS car rims (approximate retail value -- $2,000 per set); five sets of four Pirelli P-Zero tires ($500 per set), 10 Midnight Club LA branded X-Box 360 consoles ($399); and ten Parrot hands-free kits ($150). Contestants also have the chance to win stylish Midnight Club LA jackets designed by Los Angeles-based Five Four Clothing, hats, t-shirts, and limited edition remote control cars.

While gamers are eagerly awaiting the arrival of Midnight Club LA, the launch is particularly exciting for Pizza Hut, as the company's branding will be incorporated into the game. As players cruise through the streets of the virtual "city of Angels" they'll see Pizza Hut billboards and restaurants around town.

The sweepstakes is the latest excitement at, where Pizza Hut continues to lead the category in online innovation. In 2008 Pizza Hut introduced Total Mobile Access, giving customers the ability to order their favorites via text message or mobile Web. A new desktop shortcut enables orders to be placed with just a few clicks of a mouse. Other enhancements to have given give customers easier-than-ever access to ordering their favorite pizzas, Tuscani Pastas, WingStreet(R) chicken wings, HERSHEY'S(R) Chocolate Dunkers(TM) dessert, and more.
For complete sweepstakes rules, or to place your order, log on to

About Pizza Hut

As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category.

SOURCE Pizza Hut


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