Premier Inn Adds New Hotels to Portfolio

Premier Inn Adds New Hotels to Portfolio

Conversion work starts on hotels

September 19, 2008 // // Premier Inn, the UK's largest and fastest-growing hotel operator, today announces that it has completed the acquisition of 21 former Express by Holiday Inn sites and is set to start conversion work on these new Premier Inn hotels.

New signage will go up this week and a major refurbishment programme will commence in December, bringing each bedroom to the latest Premier Inn standards for comfort and quality, as well as building kitchens so guests can enjoy Premier Inn's hot 'All you can eat' buffet breakfast for just £7.50.

Former Holiday Inn employees will also transfer to Premier Inn.

The new sites are:

  • Premier Inn Basildon (Rayleigh)
  • Premier Inn Ipswich East
  • Premier Inn Livingston (Bathgate)
  • Premier Inn Dunstable South (M1, Jct 9)
  • Premier Inn Middlesbrough South (Marton)
  • Premier Inn Pontypool
  • Premier Inn Preston South (Craven Drive)
  • Premier Inn Reading (Caversham Bridge)
  • Premier Inn Rugby North (Newbold)
  • Premier Inn Stockton on Tees North
  • Premier Inn Birmingham (Great Barr/ M6, Jct 7)
  • Premier Inn Wakefield South
  • Premier Inn Warrington North
  • Premier Inn Washington
  • Premier Inn York North
  • Birmingham South (Hall Green)
  • Bolton (Reebok Stadium)
  • Braintree (Freeport Village)
  • Bridgend Central
  • Loughton/Buckhurst Hill
  • Coventry Airport

For photos of the Whitbread brands, please visit our image library at

About Premier Inn ...

Premier Inn is the UK's largest and fastest-growing hotel brand with over 500 budget hotels and more than 36,016 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Whitbread PLC

Whitbread PLC is the UK's largest hotel and restaurant company operating market-leading businesses in the budget hotels and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee.

Whitbread PLC employs over 33,000 people and serves 11 million customers every month in its 1500 outlets across the UK.

In the financial year ending 28th February 2008, Whitbread PLC reported an 11.3% increase in Group Revenue to £1.18 billion and 26.3% increase in Pre-tax Profit to £210.3 million.

Whitbread PLC is a FTSE 100 company, listed on the London Stock Exchange. It is also a member of the FTSE4Good Index. In July 2008, Whitbread's market capitalization was circa £2.0 billion.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Old Chicago Pizza & Taproom
Do you love Old Chicago? Are you an experienced entrepreneur trying to find your next success story? Then you’re in the right place.
Sonic Drive-In
Here's your chance to own a SONIC® Drive-in Franchise Restaurant. As the nation's largest drive-in chain, SONIC® has successfully served up hot,...
Poke Burri
Poke Burri is a Georgia-based restaurant company that provides a healthy and delicious dining experience focused around the popular dish, known as...
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.