September 19, 2008 // Franchising.com // Premier Inn, the UK's largest and fastest-growing hotel operator, today announces that it has completed the acquisition of 21 former Express by Holiday Inn sites and is set to start conversion work on these new Premier Inn hotels.
New signage will go up this week and a major refurbishment programme will commence in December, bringing each bedroom to the latest Premier Inn standards for comfort and quality, as well as building kitchens so guests can enjoy Premier Inn's hot 'All you can eat' buffet breakfast for just £7.50.
Former Holiday Inn employees will also transfer to Premier Inn.
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Premier Inn is the UK's largest and fastest-growing hotel brand with over 500 budget hotels and more than 36,016 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.
Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.
A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics. http://www.premierinn.com/
Whitbread PLC is the UK's largest hotel and restaurant company operating market-leading businesses in the budget hotels and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee.
Whitbread PLC employs over 33,000 people and serves 11 million customers every month in its 1500 outlets across the UK.
In the financial year ending 28th February 2008, Whitbread PLC reported an 11.3% increase in Group Revenue to £1.18 billion and 26.3% increase in Pre-tax Profit to £210.3 million.
Whitbread PLC is a FTSE 100 company, listed on the London Stock Exchange. It is also a member of the FTSE4Good Index. In July 2008, Whitbread's market capitalization was circa £2.0 billion.