Miami, (BUSINESS WIRE) -- Burger King Corp. (NYSE:BKC) announced today a national campaign that urges restaurant guests to make their political opinions -- whatever they may be -- heard just as freely as they do their orders at BURGER KING(R) restaurants.
The advertisement features a fast-paced montage of real drive-thru restaurant guests in the act of exercising their HAVE IT YOUR WAY(R) right when placing their customized food orders at the drive-through window. BURGER KING(R) restaurant guests are never afraid to ask for what they want, and Burger King Corp. encourages all Americans to make their voices heard by voting in the presidential election on Nov. 4.
"At its core, the BURGER KING(R) brand promise is all about empowerment and choice, and there is no better time than a national election to reinforce the importance of exercising the ultimate choice -- the right to vote," said Brian Gies, vice president of marketing impact, Burger King Corp.
"We know our customers have a voice; we hear it every day. We're simply encouraging them to use that voice at the polls on Nov. 4."
On Sept. 24, Burger King Corp. will also launch interactive Facebook and MySpace applications that not only allow users of the social networking sites to showcase their own political opinions, but also compare their views on the big issues to those of their friends in an engaging way. After completing a short, lively survey, the BK(R) "Poll-A-Rizer" calculates and charts the results to show where consumers and their friends fall on the political spectrum. Once views are shared, friends can have fun taking a look at who the Poll-A-Rizer says they might want to pick as "advisors" or debate as "opponents" during the final months of the election season.
The application will be available for download on both Facebook and MySpace, as well as at www.haveityourway08.com, which will drive consumers to a landing site and a direct link allowing them to download the Poll-A-Rizer application to either of the two sites. Additionally, consumers can choose to connect to the "Rock the Vote" Web site, www.rockthevote.com, where they can register to vote in the upcoming election.
This is the second non-partisan, pro-vote campaign launched by Burger King Corp. The first featured various musical artists and urged Americans to participate in the 2004 election.
The BURGER KING(R) system operates more than 11,500 restaurants in all 50 states and in 71 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
SOURCE: Burger King Corp.