Valpak(R) Celebrates 40 Years of Coupons, Value
LARGO, Fla., Sept. 25 // PRNewswire // -- Valpak Direct Marketing Systems Inc., maker of the iconic blue envelope -- celebrates its 40th anniversary this month.
Valpak, one of the leading direct marketing companies in North America, delivers savings to 45 million households each month throughout the United States and Canada. Annually, Valpak distributes some 20 billion offers inserted in nearly 520 million envelopes.
"Valpak has been a part of consumers' lives for 40 years," said Valpak CEO Bill Disbrow. "It's the familiar blue envelope that consumers reach for each month when planning that next home improvement, trip to the hair salon or dinner out with friends. Consumers know Valpak helps them to save money."
The direct mailer pioneered the cooperative direct mail industry 40 years ago and continues to be the leader through growth, change and adaptation. Using case studies, focus groups, eye-tracking research, and 40 years experience working with businesses, Valpak has emerged a sophisticated direct marketing company with advanced demographic tools that help businesses target consumers.
"Valpak's success lies in smart targeting and audience selection," according to Melissa Fisher, Senior Vice President of Marketing and Communications. "Valpak targets promotionally responsive consumers based on demographics, behaviors and geography," said Fisher. "That, along with our monthly national promotions, ensure Valpak's outstanding open rate -- nearly nine in 10 adults receiving the envelope usually open it and look through the coupon offers."
Monthly, Valpak features promotions with national partners such as Disney, 20th Century Fox, CBS, Ellen DeGeneres, Food Network, Martha Stewart and HGTV.
Valpak.com has more than 20 million offer views each month and is a leader in online local coupons sites. In 2006, Valpak.com partnered with Google to offer online coupons through GoogleMaps.
Valpak recently completed one of the most advanced and automated manufacturing centers in the world. Located in St. Petersburg, FL, the Valpak Manufacturing Center (http://www.coxtarget.com/vmc/index.html) is a hub of technology where automation and robotics is at the core of the operation. It occupies nearly 500,000 square feet of space.
Valpak is one of the leading direct marketing companies in North America. Headquartered in Largo, Florida, Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. In 2008, Valpak will distribute some 20 billion offers inserted in more than 521 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month.
SOURCE Valpak Direct Marketing Systems Inc.