Stars Of MTV's The Hills Join Taco Bell(R) For A Reality Check On Global Hunger

Reality Tv Stars Heidi Montag And Spencer Pratt Join Taco Bell To Help Raise Awareness In Support Of World Hunger Relief Movement And The World Food Programme

September 26, 2008 // Franchising.com // Irvine, Calif., In an effort to raise awareness of global hunger, Taco Bell is again joining forces with Speidi—Heidi Montag and Spencer Pratt of MTV's hit reality show The Hills. The couple will host the World Hunger "Reality Check Challenge" event for the second straight year.

On October 2, Heidi and Spencer will serve up Taco Bell fare to customers visiting the Taco Bell® restaurant and invite customers to join in the effort to help alleviate world hunger by making a donation. The campaign is part of a larger global hunger-relief campaign by Taco Bell's parent company, Yum! Brands Inc., to raise funds for The World Food Programme. Last year, Taco Bell and Yum Restaurants raised more than $16 million globally.

"It's time for a reality check with world hunger. Nearly one billion people go to bed hungry every night, and with the cost of food skyrocketing around the globe, more people are struggling to get a meal," said Greg Creed, president, Taco Bell Corp. "Heidi and Spencer have graciously helped with our inaugural program and we are fortunate to have them championing this cause for a second year. We are grateful and appreciate their efforts volunteering to feed those in need and helping raise awareness of the global hunger crisis."

"Reality Check Challenge" 2008 will be held at the Los Angeles-area Taco Bell restaurant located at 1604 La Brea Avenue between the hours of 11:00am and 2:00pm. World Hunger giving Cards are available at all participating Taco Bell locations nationwide. Donations for the cards begin at $1 and all proceeds raised in the U.S. go directly to The World Food Programme to help combat global hunger.

Prior to the October 2 event, Heidi and Spencer joined Taco Bell last week at Los Angeles's Union Rescue Mission to serve food to the hungry and homeless in the "Skid Row" area of downtown. During this visit, the couple spent three hours helping feed hundreds of men, women and children stricken by the effects of hunger. At the conclusion of the visit, a $15,000 donation was made by Taco Bell to the mission in Heidi and Spencer's name.

"Taco Bell approached us with this hunger reality check last year and asked if we could participate," said Spencer Pratt. "Over the past year, we have become more involved and educated on the hunger issue. We're honored to be included again in the fight against hunger."

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nationÂ’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More™ Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

About the Friends of World Food Programme

(Friends of WFP) Friends of WFP is a U.S.-based non-profit organization dedicated to building support for the World Food Program (WFP) and other hunger relief efforts. WFP is the largest international food aid organization in the world and the United NationsÂ’ frontline agency in the fight against hunger. For more information, visit www.friendsofwfp.org.

For more information about world hunger relief, please visit http://www.fromhungertohope.com

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