Snap Fitness Franchise Captures Huge Market Share in $16 Billion Fitness Industry with No-Frills Approach

By: Snap Fitness | 1,014 Shares 199 Reads

September 30, 2008 // Franchising.com // MINNEAPOLIS, Minn. - As millions of consumers continue to swap over-priced SUV's for wallet-friendly compact cars, the same trend is taking shape in the fitness industry. No-frills concepts like Snap Fitness are rapidly dominating the $16 billion fitness category, as workout enthusiasts trade in their memberships at big-box facilities for the convenience and affordability offered by 24/7 compact fitness clubs.

Launched in 2003, Snap Fitness, the world's largest and fastest growing franchise featuring compact, state-of-the-art fitness centers, currently has more than 1,680 locations under development worldwide and projects to have more than 2,000 locations under development by the end of 2008.

While Snap Fitness offers the same quality equipment as traditional health clubs, the booming brand is setting industry standards by focusing on complete member wellness and providing a host of products and services designed to give members better results and more value for their money. MySnapFitness.com, an online training center and one of the concept's more popular features, allows club goers to develop a complete health assessment profile highlighting fitness goals, stress levels, nutritional planning, and supplement and vitamin recommendations.

"Our more than 400,000 satisfied members, combined with our triple-digit revenue growth, proves we're honed in to what consumers want and expect from their fitness program. As more people see health and fitness as a necessity versus a luxury, they're seeking convenient and affordable ways to look and feel better," said Peter Taunton, Founder and CEO of Snap Fitness, emphasizing that 90 percent of its members live within two miles of their local club.

After spending more than 20 years in the fitness industry owning and operating various big-box clubs, Taunton realized that many of the costly amenities offered in his facilities such as swimming pools, racquetball courts and childcare sat idle most of the day. Knowing most people are on the go, constantly seeking balance between work and family, he designed a model that incorporated the most readily used health club equipment into a smaller, more efficient, passcard-secure facility. By doing this, he was able to deliver 24/7 access, affordable membership pricing and top-quality exercise equipment to neighborhoods across America.

Consistently opening 300-400 new clubs each year, Snap Fitness is seeking single- and multi-unit franchise owners to open new fitness centers in strategic markets throughout the country.

"Our emphasis on best-in-class systems, processes and support enables franchisees to achieve success and live their dreams," Taunton added.

About Snap Fitness, Inc.

Fresh off its #3 ranking on Entrepreneur Magazine's list of Top New Franchises and recently ranked #1 on Franchise Market's Top 100 New Franchises, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with more than 1,600 locations sold nationwide, newly-opened locations in Canada and some 30-40 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor offers compact, state-of-the-art, 24/7 express fitness clubs that emphasize fast, convenient and affordable workouts in neighborhoods across America.

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